BandPage has been integrated into Spotify – letting artists sell merchandise on their channel, as well as secret shows and ‘VIP experiences’.
The deal comes less than six months after Spotify’s previous merch sales partner, TopSpin, was acquired by streaming rival Beats Music. Beats was subsequently acquired by Apple for $3 billion.
“For so long, musicians haven’t effectively been able to reach their fans with the right merch and VIP experiences across major streaming services. This partnership opens up a new revenue stream that enables musicians to sell directly to 40 million fans at the moment they are most engaged and listening to a musician’s song,” said J Sider, Founder and CEO of BandPage.
“It’s great to work with such a powerful industry leader like Spotify to help musicians increase their revenue and grow their fan base.”
“My fans are very important to me, so this opportunity to offer them something special is exciting,” said Miranda Lambert, Grammy award-winning country artist. “It’s great that BandPage and Spotify are enabling musicians to connect with their fans in new ways.”
“This partnership represents an exciting step forward in the kinds of offers musicians can present to their fans on Spotify,” said Mark Williamson, Director of Artist Services for Spotify. “We’re pleased to be working with Bandpage to help artists engage with their fan base and create new revenue opportunities.”Music Business Worldwide