Spotify has launched its Premium Family plan in India priced at INR 179 ($2.50) per month.
The streaming platform went live in the world’s second most populous country of over 1.3bn people on February 26.
The press release announcing the news says that the Premium Family plan ‘has seen incredible growth with millions of subscribers in more than 60 countries around the world’ since it was launched in 2014.
There are various rates available for Spotify users in India, with one day of pay as you go (PAYG) Premium access priced at 13 INR ($0.18), with seven days costing 39 INR ($0.55).
One month costs 129 INR ($1.81), while three months of PAYG access costs 389 INR ($5.47) and six months costs 719 INR ($10.10).
Customers signing up to a recurrent subscription are asked to pay a lesser amount of 119 INR ($1.67) per month.
With up to six accounts available per Premium Family Plan, the plan will cost 29.8 INR ($0.42) per user in India.
Spotify recently revealed a slate of updates to its Premium Family plan, including upgraded Parental Controls, a personalized playlist and a new Family Hub to manage account settings.
The upgrade followed the news that the streaming company was planning to raise the price of its family subscription plan by 13% in Scandinavia.
“We’re creating more ways for families to bond over music together, while still celebrating individual tastes and giving parents more control if they want it.”
Alex Norström, Spotify
Alex Norström, Chief Premium Business Officer, Spotify, said: “At a time where parents are trying to reduce screen time for both themselves and their family, we’re creating more ways for families to bond over music together, while still celebrating individual tastes and giving parents more control if they want it.”
“We are thrilled to bring this subscription tier to the country.”
Amarjit Batra, Spotify
Amarjit Batra, Managing Director, India, Spotify added: “Spotify’s Premium Family plan has been loved across markets, and we know that our users in India wanted it when we launched in February.
“Family time and recreation are a core part of our culture, and we want users to discover new music and podcasts through their family, without compromising on their personal taste and app experience.
“We are thrilled to bring this subscription tier to the country.”Music Business Worldwide