Spotify has hired New York-based media executive Cameron Farrelly as its Global Creative Director.
Farrelly says he will be tasked with leading the “creative vision for Artist and Music Marketing” at Spotify, “developing campaigns, activation and original IP that the world will obsess about”.
On his LinkedIn, he jokes that he has “something like 30,000,000 people in the team, across all styles and genres”. That seems to be a reference to the number of artists on Spotify’s platform, as opposed to its corporate headcount.
Prior to joining Spotify, Farrelly was Chief Creative Officer of Virtue Worldwide – VICE Media’s standalone creative agency based in Brooklyn.
“[I will be] developing campaigns, activation and original IP that the world will obsess about.”
Cameron Farrelly, Spotify
Virtue worked with with clients including Google, Netflix, lululemon, and Dove, and now operates in 23 cities worldwide.
Previously, Farrelly was the Executive Creative Director at Universal Music Group in Australia, where he launched the company’s first in-house creative lab in Sydney.
He worked at UMG for two and a half years in Oz (2014-2016). Before this he led creative and production for seven years at cultural marketing agency Pd3 in Shoreditch, London.
Farrelly’s arrival at Spotify comes at we learn that the firm’s Global Head of Ad Sales, Brian Benedik, is to leave the company in September after six years.Music Business Worldwide