Spotify is raising prices for Premium subscribers in the United States, Estonia, and Latvia.
The streaming giant is notifying users this month that monthly subscription costs will increase starting in February 2026.
In the US, monthly subscription costs will rise from $11.99 to $12.99.
The price adjustment comes roughly 18 months after Spotify’s previous US price hike in July 2024, when the Premium tier increased from $10.99 to $11.99.
In communications sent to subscribers, Spotify framed the increase as necessary “to keep delivering a great experience” and enabling the company “to continue offering the best possible experience and benefit artists.”
The move follows a pattern of international price increases that Spotify has implemented across multiple markets over the past year, including the UK, Switzerland and Australia, and various markets across Europe, Latin America, and Asia-Pacific.
The US, the world’s largest recorded music market, represents a critical geography for the company’s financial performance.
As of Q3 2025, Spotify’s global Premium subscriber base reached 281 million paying users, generating quarterly operating income of €582 million ($679.83m), up 33% year-over-year.
The company achieved its first full year of operating profit in 2024, logging €1.4 billion ($1.495 billion) in Operating Income.
The company has consistently signaled that regular pricing adjustments would become an ongoing strategic priority as it pursues sustained profitability.
During the company’s recent Q3 earnings call, Co-Chief Executive Officer Alex Norström addressed questions about pricing strategy.
“We… saw steady retention rates following the rollout of our recent price increases across more than 150 markets. These results show the power of the product and the loyalty of our subscribers,” Norström said on the call.
Asked during the call why Spotify has been raising prices at different rates in different markets, Executive Chairman Daniel Ek stressed that Spotify offers a variety of products in different markets.
“In many markets where we act now, Spotify is not just a music service anymore,” he said. “It is a music, podcast and audiobooks service. In some markets, we haven’t yet gotten to with our audiobooks offering. So as you look at our pricing, we are factoring in the value, not just in music, but in all of the verticals that we act as well.”
Elsewhere, globally, Spotify is dabbling with tiered Premium Pricing.
In November, the company launched a higher-priced Premium Platinum tier in India, Indonesia, Saudi Arabia, South Africa, and the United Arab Emirates.
The new tier, priced at more than double Spotify’s standard offering in these markets, includes lossless audio, AI-powered features, and exclusive perks.
Music Business Worldwide