One of the most-praised features of Apple Music has been its ‘For You’ offering – which hand picks playlists and albums for users every few hours based on their previous tastes.
It didn’t take long for Spotify to launch a rival – with a twist.
Updated every Monday morning, Discover Weekly offers ‘two hours of custom-made music recommendations, tailored specifically to you and delivered as a unique Spotify playlist’.
Discover Weekly combines a user’s personal taste with data based on what similar fans are enjoying.
Spotify promises that this combination will “make your playlist completely unique and full of deep cuts and new discoveries”, adding “it’s like having your best friend make you a personalised mixtape every single week”.
“High Fidelity’s Rob Gordon had it right – the making of a mixtape is a very subtle art. That’s why we created Discover Weekly,” says Gustav Söderström, VP of Product at Spotify.
“There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.”
If you’re a Spotify user, your Discover Weekly playlist will appear at the top of your playlist folder, across all of your devices.
Music Business Worldwide