Spinnin’ Records expands global presence with raft of new hires in the UK, US and China

Ranya Khoury, US Streaming Manager at Spinnin'

Spinnin’ Records is expanding its global presence with a number of new hires in the United States, United Kingdom, and China.

Ranya Khoury has been appointed US Streaming Manager at Spinnin’, having worked previously at Universal Music and HITS Daily Double.

Her role will focus on developing new ways to market and partner with global streaming partners.

In the UK, Jack Guppy joins the company as a Data Analyst, and Tom Smart has been named Marketing Specialist/Project Manager.

Guppy and Smart have over 20 years’ combined industry experience, working for labels such as Tiësto’s Musical Freedom.

At Spinnin’, Guppy and Smart will guide day-to-day operations in the UK.


Spinnin’ says it will also increase its presence in China through the hiring of Sivan Liu as International Marketing Specialist/Project Manager and Crystal Du as the country’s International Marketing Manager.

With shared backgrounds in artist development, distribution, and marketing strategies specific to China, Liu and Du will provide insight into the region’s market, in addition to acting as liaisons with local affiliates.

Spinnin’ Records’ says these new hires will further its “understanding of each territory’, and will allow the label to “overcome the many barriers of entry that are commonly faced when approaching both established and burgeoning markets”.

The new additions to the Spinnin’ Records team will be based in their respective territories, but all will report to Spinnin’s Hilversum-based Global Head of Marketing, Susanne Hazendonk.

“we’ve always been confident that we can support amazing artists from anywhere in the world.”

Roger De Graaf, Spinnin’ Records

Roger De Graaf, Spinnin’ Records CEO, said: “Spinnin’ Records was born from humble beginnings in The Netherlands over 20 years ago, but we’ve always been confident that we can support amazing artists from anywhere in the world.

“These new hires demonstrate how our commitments and beliefs remain as important as ever, as music has no geographical boundaries.

“Having local expertise on the ground across these key regions will allow us to expand the cumulative reach of our marketing efforts and continue spreading the core values of Spinnin’ Records worldwide.”

“it’s become increasingly important for leaders to adapt their strategies to reflect local markets’ music consumption.”

Susanne Hazendonk

Susanne Hazendonk, said: “As the digital era has greatly reduced the impact of geographical borders in the music industry, it’s become increasingly important for leaders in the space to adapt their strategies to reflect local markets’ music consumption.

“I’m confident that onboarding accomplished marketing and streaming specialists from within these markets will not only provide our roster with a greater platform to be heard by fans around the world, but will assist in fostering the next step in Spinnin’ Records ever-evolving global strategy.”

Warner Music Group bought Spinnin’ Records in 2017 for $100 million.

Two years later, the company launched Spinnin’ Records Asia, based in Singapore.

At the time, Spinnin’ said it planned to use the expansion both to build local success, and to help “sign and work with artists of Asian heritage from every part of the world, bringing their music to a global audience”.Music Business Worldwide

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