SoundCloud is on a roll.
Last week at the ADE conference in the Netherlands it made two big announcements:
Firstly, that it had partnered with six DJ software companies, Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes and Hercules and then it inked a deal with Dubset that will see the development of ‘next-generation approaches to clearing remixes’ on the platform.
Today (October 23) SoundCloud has announced a deal with Facebook-owned Instagram which will see its new Instagram Stories feature integrated with the music platform.
The new feature enables Instagram users to share tracks from SoundCloud to their Instagram ‘Story’ by tapping ‘Share’ on the SoundCloud menu and selecting “Share to Instagram Stories.”
The new SoundCloud + Instagram feature begins rolling out to users immediately, and is available via the latest versions of the SoundCloud and Instagram mobile apps on iOS and Android.
Earlier this month SoundCloud expanded its direct monetization program, SoundCloud Premier, to hundreds of thousands of users and claims to offer “the power of direct monetization to many times more creators than any other audio service”.Music Business Worldwide