SoundCloud has hired Ian Greaves as its new Director, International Major Label Services.
Greaves will report to Lisa Ellis, Global Head of Music, Artist Relations and Label Services.
In the London-based role, Greaves will be responsible for supporting SoundCloud’s existing relationships with major label partners and expanding its connections throughout the music industry in the United Kingdom, Europe, Australia, and New Zealand.
He joins SoundCloud with over a decade of experience at Napster where he delivered successful campaigns as the Director of Music Programming and Label Relations.
Greaves’ career has seen him curate original content to help break artists such as Ed Sheeran, Dua Lipa, Ellie Goulding, Tom Walker, and Bastille.Music Business Worldwide