SoundCloud couldn’t have asked for a better start to 2019.
The platform secured the exclusive New Year’s Eve release of the first solo single from BTS star Jimin, Promise, which then broke SoundCloud’s record for the most streams in a track’s first 24 hours.
SoundCloud’s BTS star exclusive comes less than a month after the appointment of music industry veteran Lisa Ellis as its new Global Head of Music & Artist Relations.
The new single, which was streamed 8.5 million times in its first 24 hours, surpassed the previous record on SoundCloud of 4.9m achieved by Drake’s Duppy Freestyle in May 2018 – a diss track released in response to a song from Pusha T.
Promise held on to the No.1 spot on both the SoundCloud Top 50 and New & Hot charts for 48 hours following the release across all countries.
At the time of writing, Promise has racked up 16.2m streams.
The top five countries driving streams included: South Korea, the United States, Vietnam, Indonesia and Japan.
Promise was composed by Jimin and BTS producer Slow Rabbit, with lyrics written by Jimin and fellow BTS star RM.
SoundCloud rolled out its first DJ performance software integration with Serato in December 2018.Music Business Worldwide