SoundCloud is rolling out profile verification on its platform.
Official blue checkmarks will now start showing up in search and on profiles of verified creators.
The platform has already “blue-checked” eight of its top-performing artists today (November 17), including Billie Eilish, Wiz Khalifa and Trippie Redd, all of whom SoundCloud says have been on the platform since day one of their careers.
In a blog post announcing the feature, SoundCloud writes that “we’re doing this to help well-known artists stand out and maintain their authenticity, and to help listeners identify these artists more easily”.
Orange Pro star badges will also now be displayed exclusively on the profiles of SoundCloud’s Pro subscribers.
SoundCloud explains that the orange badges were previously being “misused or misinterpreted” as verification and that official blue checkmarks “will help eliminate that confusion”.
“We’re excited to continue supporting our community and to help well-known artists stand out on our platform.”
Creators looking to request verification on SoundCloud need to make sure that their account represents a well-known and/or highly searched-for artist, collective, DJ, label, curator or podcaster.
It must also be a unique profile. SoundCloud states that it won’t verify “fan accounts or impersonators”.
SoundCloud’s FAQ’s add that it can take up to 30 days for requests to be reviewed and that applications from Pro Unlimited subscribers will be prioritized.
“We’re excited to continue supporting our community and to help well-known artists stand out on our platform,” writes SoundCloud. “Thanks for keeping it real with us.”Music Business Worldwide