Sound Royalties, the Florida-headquartered finance firm, says it distributed $135 million in funded contracts to creators in 2025 – a record for the company.
The company, which was founded in 2014 by Alex Heiche, provides advances to music creators against their future royalty income without requiring them to sell or transfer copyright ownership. It claims to be the “established global financing leader for the broader creator ecosystem.”
Sound Royalties says its 2025 performance also included a doubling of its assets under management (AUM) generated through referred business, representing an increase of over 100% year-over-year.
During the year, the company added dozens of new payors to its network, including labels, distributors, publishers, PROs, television networks and content platforms.
The company says it now funds royalty and income streams across recorded music, music publishing, YouTube AdSense revenue, concert touring, and television licensing payments. It has extended funding to creators in more than 30 countries across the US, UK, EU, Latin America and the Asia-Pacific region.
Among those receiving funding in 2025, according to the company, were two-time GRAMMY-nominated singer-songwriter Tayla Parx and music producer Jon Gilbert, who has worked with Foster The People, Kurt Vile and Mt. Joy.
Sound Royalties also confirmed it delivered a further round of funding for Dominican rapper El Alfa. El Alfa, known as the “King of Dembow”, signed what was described as a multi-million-dollar, eight-figure deal with Sound Royalties in 2023.
Sound Royalties was acquired by Cinq Music Group parent GoDigital Media Group in 2021 in a deal confirmed as being worth a “high eight-figure” sum. It is now a subsidiary of GoDigital, which also owns label/rights management firm Cinq Music Group.
The company’s financing model differs from traditional advances, loans, or catalog sales. Sound Royalties says it provides funding with fixed fees and fixed terms, without requiring creators to sell their rights, pledge collateral, provide personal guarantees, or meet 100% recoupment thresholds. The company also says it does not ask for an open percentage of future profits, with payments applied directly from royalty earnings.
In a Billboard interview marking Sound Royalties’ 10-year anniversary in late 2024, CEO Heiche described the company’s approach: “Every creative and every company entity that comes to us for financing gets to speak with a live person that understands what their needs are and develops options for them to review.”
The company has expanded beyond music in recent years. In 2021, it added tour financing to its suite of services, and has subsequently moved into YouTube creator financing and TV production financing.
Alex Heiche, Founder & CEO of Sound Royalties, said: “This record performance is all the more gratifying for us because it means millions of actual dollars have been contracted and deployed to creators. We measure success not by the amount of capital we raise, but by the money we place directly into the hands of creators. That means that real music, real tours, real productions, and real careers are moving forward as a result of our financing.
“Creators want funding that supports their growth without forcing them to sell their futures. That shift is accelerating globally.”
“Creators want funding that supports their growth without forcing them to sell their futures. That shift is accelerating globally.”
Alex Heiche, Sound Royalties
Michael Bizenov, Managing Partner at Sound Royalties, added: “The fact that we are seeing so many creators trusting us to fund their career growth and the continued uptick in referrals we are getting from industry professionals, including attorneys, business managers and music businesses at every level, is rewarding.
“More importantly, it shows that Sound Royalties is providing a successful mechanism for building sustainable, long-term careers in the creative industries.”Music Business Worldwide