Sound Royalties and AdRev team up to pay advances to YouTube creators

Music financing company Sound Royalties has entered into a ‘strategic marketing partnership’ with YouTube monetisation service¬†AdRev.

Through this new strategic relationship, AdRev is now providing content creators with access to advances of $5,000 to $10 million via Sound Royalties’ financing and cash flow solutions.

AdRev works directly with music rights holders on YouTube, Facebook and other online platforms to ensure monetization and collection.

Advances are based on creators’ earnings from YouTube and other platforms.

Sound Royalties’ services also allow content creators to retain their copyrights and receive overflow income.

“We are eager to help additional creatives in this space retain their royalties, receive the funding needed, advance their careers and provide for their lifestyle.”

Alex Heiche, Sound Royalties

“Sound Royalties is thrilled to join forces with AdRev while continuing to extend our services to the many talented music professionals within the video content creation community,” said Alex Heiche, Founder and CEO of Sound Royalties.

“We are eager to help additional creatives in this space retain their royalties, receive the funding needed, advance their careers and provide for their lifestyle.”

Noah Becker, President of AdRev added: “AdRev is excited to begin this new relationship with Sound Royalties to provide video content creators with financing solutions that drive their work forward, without losing their copyrights.

“Creative-friendly funding is something that the music industry has been missing for a long time, and we are happy to help deliver Sound Royalties’ revolutionary new offerings to our clients.”Music Business Worldwide

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