UK emerging talent showcase event Sound City has partnered with fundraising agency CAPLL Ltd in a deal that will see increased investment in its suite of artist and business development programs over three years.
Since 2009, CAPLL Ltd has generated in excess of 1 million long-term donors through lottery and regular giving campaigns.
Sound City specialises in the training and development of music business and artist talent through a range of programs covering the North West of England and the UK more broadly.
As part of this collaboration, CAPLL Ltd will also be stage partner for the Emerging Talent stage at Sound City 2020.
Artists billed include The Blinders, Mysterines, The Snuts, Marika Hackman, Marsicans and more.
CAPLL Ltd’s investment in Sound City’s development programs adds to long-term support from Arts Council England – the national development body for arts and culture across England.
Linked to this announcement, Sound City’s Surgery program has been rebranded as ‘Launch’.
The program helps artists over a 12-month period with recording and releasing music; funding; tour management; marketing and PR; personal development; and the transition to treating their band and brand as a business.
12 artists have been named for the 2020 Launch program. They are The Mysterines, Lydiah, That’s Juvey, Weezy Jefferson, Tomike, Nikki & The Waves, The Sway, Podge, L’nee Golay, Lizzie Ross, Molly Green, and Daddy.
Sound City will measure and evaluate each act’s progression, documenting their journey and showcasing it to the company’s more than 150,000 followers online.
Artists will be given the opportunity to play global showcases, as well as Sound City Liverpool and other Sound City UK events.
“CAPLL LTD are passionate about projects that look to benefit local communities and create of positive impact for people in those communities.”
Loretta Spencer, CAPLL Ltd
Loretta Spencer, CAPLL Ltd, said: “CAPLL LTD are passionate about projects that look to benefit local communities and create of positive impact for people in those communities.
“In the past we’ve been involved with many projects such as the Danny Ings disability project amongst others and we are very proud to now partner up with Sound City and help build on the huge success Sound City have had over many years in providing a genuine platform for many people who are looking to enter the music industry.”
“Sound City’s central ambition to nurture tomorrow’s top talent – from the early stages of being artists to achieve personal, artistic and career success – goes far beyond our annual festivals and conferences.”
Rebecca Ayres, Sound City
Sound City Managing Director Rebecca Ayres, added: “Sound City’s central ambition to nurture tomorrow’s top talent – from the early stages of being artists to achieve personal, artistic and career success – goes far beyond our annual festivals and conferences.
“We have a wide range of programs that put us at the forefront of artist and executive training and development in the North of England and beyond.
“The Launch initiative is the spark many fledgling artists need to turn their hard work into musical careers. We’re pleased to be able to help so many exciting young acts alongside CAPLL Ltd. and Arts Council England.”Music Business Worldwide