Sony/ATV Music Publishing has promoted Brian Monaco to President, Global Chief Marketing Officer following a record-breaking year for the company’s synchronization department.
Monaco’s expanded brief includes a focus on developing business opportunities in growing music regions around the globe, including China.
Under the exec’s leadership, global synch revenues at Sony/ATV increased by a double-digit percentage at constant currency in the last financial year.
Key achievements included securing the most spots by a music publisher during the live broadcast of Super Bowl 50 and the licensing of the iconic Beatles song catalog for the children’s animated series Beat Bugs, which launched globally on Netflix in August – as well as the first ever placement of a Beatles song (“Hey Jude”) in a Chinese movie (coming-of-age film Yesterday Once More).
Recently, Monaco also signed a deal with Coca-Cola to supply lyrics for 50 of the 75 songs featured in the brand’s “Share a Coke and a Song” campaign, while his division secured an unrivalled 19 songs in the upcoming Universal Pictures animated comedy Sing.
In his new role as Global Chief Marketing Officer, Monaco will continue to oversee Sony/ATV’s worldwide synchronization department for commercial music, film and TV from the company’s New York headquarters, while also focusing on new business efforts both globally and domestically.
He will continue to report directly to Martin Bandier, Chairman and CEO of Sony/ATV.
“Brian understands synch and the marketing/promotion of our catalog better than anyone.”
Martin Bandier, Sony/ATV
Martin Bandier said: “With the revenue from film, TV and commercials now more significant than what we generate from CDs and digital downloads, the role of running our synch division has become even more important for us. I don’t believe there is anybody more qualified to fill that role than Brian.
“He understands synch and the marketing and promotion of our catalog better than anyone and has built a best-in-class team and modern infrastructure to maximize the value of our songs. With his new responsibilities Brian will be able to take this area of our business to even greater heights.”
Brian Monaco said: “Sony/ATV’s vast catalog is ripe with songs that connect with audiences and play well for television, film, gaming, virtual reality and across other platforms. I’m grateful for the support Marty has given the synch team to develop innovative opportunities and partnerships to monetize our library for our songwriters.”
Under Monaco, music from Sony/ATV’s catalogs was placed in no less than 12 commercials during CBS’s coverage of the Super Bowl 50.
Monaco oversaw the creation of the composition “4x4ever”, which was specifically written and recorded by Dorr, a Sony/ATV songwriter and artist, for Jeep’s Super Bowl campaign. Sony/ATV provided both the song as well as the master recording for the commercial, which was Shazamed more than 40,000 times the day after the Big Game, making it the most Shazamed Super Bowl ad of 2016.
It was the third successive year that Sony/ATV and Jeep owner Fiat Chrysler Automobiles partnered for a Super Bowl commercial, a run dating back to the 2014 game when Bob Dylan agreed to appear in an ad for Chrysler.
Monaco joined Sony/ATV in July 2012 as EVP, Commercial Music Group following the acquisition of EMI Music Publishing by a consortium led by Sony/ATV, and recently held the position of Executive Vice President, Worldwide Head of Advertising, Film & TV.
Prior to Sony/ATV, Monaco worked at EMI in various roles, most recently as the EVP, Commercial Music Group. Before EMI, Monaco founded a talent company called Worldwide Talent Group.Music Business Worldwide