Adam Lekach has joined PledgeMusic as Senior Vice President, Marketing. He will report to CEO Dominic Pandiscia.
Lekach most recently served as Vice President Media and Partnerships for Kemado Media Group, consisting of Mexican Summer, Anthology Recordings, Software Recording Co., and Kemado Records.
His career also includes nearly a decade in marketing and sales roles for Sony Music Entertainment.
At Pledge, Lekach will oversee global marketing and campaign management strategy with responsibility for driving results for PledgeMusic’s partner base.
He will also oversee public relations strategies for key campaigns and initiatives.
“Adam Lekach is a highly creative and results-driven digital marketing executive and we are enormously pleased to have him on-board,” stated Pandiscia.
“Adam is a highly creative and results-driven digital marketing executive.”
Dominic Pandiscia
“He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music.”
Added Lekach, “PledgeMusic uniquely connects passionate music fans with the artists they love to support and has done a formidable job delivering on that promise. I am honoured to join the team and contribute my experience to growing our global fan base and broadening our relationships with artists, managers, publishers, labels and other industry partners.”
Following its recent acquisitions of NoiseTrade and Set.fm, PledgeMusic now says that it ’empowers more than 50,000 artists with inventive ways to connect with an active and rapidly growing user base of more than 3 million superfans to create new revenue opportunities throughout the music production and promotional lifecycle of their endeavours’.Music Business Worldwide
