Sony Music Entertainment has struck a partnership with YouTube star Kurt Hugo Schneider to develop a new original series for digital video.
The move promises to ‘bring together one of the world’s biggest YouTubers with some of the planet’s hottest recording artists for exciting, never-before-seen musical creations’.
The series, called TO THE BEAT with KURT HUGO SCHNEIDER, will feature Sony Music stars performing special versions of their hits in collaboration with Schneider – the producer, arranger, video editor, musician, and singer/songwriter behind a string of hugely popular music medley videos, original songs, and hit covers on YouTube.
The 10-epsiode digital show is set to debut in 2016 and will be streamed from Schneider’s YouTube channel – which boasts more than 6 million subscribers and 40 million monthly views.
Schneider has become best known for his reinterpretations of hits by Michael Jackson, Bruno Mars, Justin Timberlake, Taylor Swift, Britney Spears, Miley Cyrus, One Direction and more.
His popular tricks include the illusion of a one-man a cappella choir, box editing, and one-take video shoots.
In addition to generating over 1.3 billion total views online, his work has been featured on The Oprah Winfrey Show and The Ellen DeGeneres Show.
“We are delighted to be joining forces with Kurt, one of YouTube’s biggest and most talented stars for this exciting new series. Kurt is a wonderful, multifaceted creative talent and has an incredibly special relationship with millions of passionate music fans around the world,” said Lee Stimmel, Head of Original Content, Sony Music Entertainment.
“This partnership highlights the great opportunities we have to connect our amazing artists and fans through original content.”
“I’m thrilled to be working with Sony Music on this unique project,” said Kurt Hugo Schneider.
“As a producer on YouTube, my goal is to create great content that showcases performers. I’m excited to be working with Sony’s awesome performers.”
Sony Music recently helped to bring to life the Streamy-nominated digital series, THANK YOU AND SORRY, from Jack Antonoff.Music Business Worldwide