Sony Music Entertainment has entered into a worldwide talent development partnership with global superstar producer/DJ Kygo (Kyrre Gørvell-Dahll) and his manager Myles Shear.
The deal will the launch of Palm Tree Records, a new label imprint focused on ‘identifying and cultivating emerging artistry in dance and electronic music’.
Over his career, Kygo has amassed over 8.5 billion streams and over 47 million track equivalents worldwide.
Kygo and Shear hope to use the label to develop breaking new artists along with the pair’s newly-launched artist management company.
Said Rob Stringer, CEO, Sony Music said: “We are thrilled to be expanding our successful relationship with Kygo and Myles.
“Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
“We couldn’t be more excited to be growing our relationship with Rob Stringer.”
Added Kygo: “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
Said Shear: “We couldn’t be more excited to be growing our relationship with Rob Stringer, and all the great people in the Sony Music family through this new partnership.
“We are thrilled to be expanding our successful relationship with Kygo and Myles.”
“Kyrre and I wanted to create an outlet that would allow us to help break upcoming artists that we work with, as well as discover new talent that we believe in and want to develop.
“Palm Tree Records, together with our new management company, now gives us the perfect way to do that. As a manager, it’s a thrill to be realizing this vision with the partner who I’ve created everything with up to this point.”Music Business Worldwide