Sony Music strikes global JV deal with ex-Empire exec Jonathan Master

Sony Music has launched a joint venture with Jonathan Master, the A&R and marketing specialist who has spent the last four years playing a key role at distribution/services company EMPIRE.

So far in his career, Master has worked with artists including Logic, D.R.A.M., G-Eazy, Cam’Ron, PJ Morton and Grammy-nominated producer !llmind.

Sony Music and Master are launching New York-based SamePlate, a JV label whose roster includes Ro Ransom, YGTUT, TOBi, Eza, Shari Marie, ROMderful and Ducko McFli.

Its first release is “Floetry,” from Ro Ransom.

Master’s team at SamePlate includes Alex Ciccimarro, who will serve as VP, Operations.

Ciccimarro previously held digital marketing positions for Republic Records and Atlantic Records. He worked on releases from Cardi B and Gucci Mane, as well as the soundtrack to “Hamilton: The Broadway Musical”.

“Jonathan Master is a forward-thinking entrepreneur, talent developer and marketer with a strong vision for building artist careers.”

Peter Edge, RCA

SamePlate will be distributed by Sony’s The Orchard globally, while RCA has the option to pair up on selected releases.

“We are thrilled to be partnering with all the great people at Sony Music on this new label,” said Master.

“SamePlate’s mission is to work in true partnership with artists to help them nurture their brands, not just chase records. Artists need to be competitive and relevant all the time, not just in traditional release cycles, and we are committed to helping them share their stories with fans every day, through any medium, including music, videos, and social content.”

“Jonathan Master is a forward-thinking entrepreneur, talent developer and marketer with a strong vision for building artist careers. I look forward to SamePlate making exciting new contributions to music culture, and creating opportunities for collaboration with RCA.” said Peter Edge, Chairman & CEO, RCA Records.

Added The Orchard CEO Brad Navin, “The Orchard is excited to serve as the global distribution solution for SamePlate. We share Jonathan Master’s passion for providing the best possible value and service to artists. We are eager to collaborate with him and his talented team to help grow the reach and awareness of SamePlate artists around the world.”

In addition to his work at Empire, Master also spent more than a decade running his own independent marketing, artist management, events and content creation company under the SamePlate name.

He also manages producer !llmind, who has worked with artists including Drake, J. Cole, Kanye West and Romeo Santos.Music Business Worldwide

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