Sony Music Publishing strikes partnership with Punjabi/Hindi content specialist White Hill Music

Gunbir Singh Sidhu, Managing Director, White Hill Studios, and Manmord Sidhu, Managing Director, White Hill Studios

Sony Music Publishing has struck a partnership with Vancouver-based Punjabi/Hindi music and film production studios, White Hill Music.

The deal will see White Hill Music, which SMP describes as “one of the leading music and film production studios in India”, with global publishing services, including administration, synchronization, and catalog promotion.

Sony Music Publishing will also deliver opportunities for international collaboration across its global network.

White Hill Studios is an award-winning, Vancouver-based movie production and distribution house and music label specializing in Punjabi/Hindi content.

White Hill says that it is dedicated to producing films, music videos, web series, and short films, as well as distribution of films to both domestic and international audiences.

“Teaming up with Sony Music Publishing will undoubtedly facilitate a more transparent and efficient means of licensing and royalty collection.”

Gunbir Singh Sidhu, White Hill Studios

Gunbir Singh Sidhu, Managing Director, White Hill Studios, said: “We couldn’t be more delighted to partner with Sony Music Publishing.

“Teaming up with Sony Music Publishing will undoubtedly facilitate a more transparent and efficient means of licensing and royalty collection.

“Over the years, White Hill Music has garnered immense love and adulation from around the world for its tasteful and diverse content, and I am positive that this partnership will benefit both companies in the time to come.”

“Joining hands with Sony Music Publishing will hopefully pave a new way for Punjabi music onto the world stage.”

Manmord Sidhu, White Hill Studios

Manmord Sidhu, Managing Director, White Hill Studios, added: “With an unwavering determination to cater to a global audience, White Hill Music has always strived for perfection in all its endeavours.

“Joining hands with Sony Music Publishing will hopefully pave a new way for Punjabi music onto the world stage.”

“We are very excited about this partnership with White Hill Music and to offer an effective and robust platform for their musical works at a global scale.”

Dinraj Shetty, Sony Music Publishing India

Dinraj Shetty, Director, Sony Music Publishing India said: “Punjabi music is thriving and the demand for it has been growing across India and even beyond borders.

“We are very excited about this partnership with White Hill Music and to offer an effective and robust platform for their musical works at a global scale.”

“As the reach of global music continues to expand, Sony Music Publishing is best placed to bring White Hill and their quality music to audiences around the world.”

Guy Henderson, President, Sony Music Publishing

Guy Henderson, President, International, Sony Music Publishing, said: “As the reach of global music continues to expand, Sony Music Publishing is best placed to bring White Hill and their quality music to audiences around the world.

“I would like to thank Gunbir, Manmord and their team for putting their faith in us and we look forward to a long, productive and successful relationship with them.”Music Business Worldwide