Sony Music Publishing signs global deal with Brazilian pop star Anitta

Sony Music Publishing has signed Brazilian pop star Anitta to a worldwide publishing agreement.

Anitta’s US breakthrough single, Girl From Rio, reached the Top 40 on US radio and the Top 30 on Billboard’s Pop Airplay chart, and currently has over 100 million total streams and over 35 million YouTube views.

She also earned chart success with recent collaborations like Faking Love ft. Saweetie, Me Gusta ft. Cardi B and Myke Towers, Tócame ft. Arcangel and De La Ghetto, and Fuego with DJ Snake and Sean Paul.

Anitta’s wider body of work includes four Latin studio albums, and she has also secured six Latin Grammy Award nominations and nine MTV EMA wins.

In September 2021, she became the first Brazilian artist to perform at the MTV VMAs, and is currently Brazil’s most streamed artist, says Sony.

Anitta is finalizing her fifth studio album, Girl From Rio, and her latest singles, Envolver and NO CHÃO NOVINHA ft. DJ Pedro Sampaio, were released at the end of 2021.

Sony says that Anitta will work closely with SMP’s US and US Latin Creative teams, including US SVP Creatives Amanda Hill and Katie Welle, and Monica Jordan, Director, Creative, US Latin.

Latin American stars were some of the most streamed artists of 2021.

On Spotify, Puerto Rican rapper Bad Bunny was the platform’s most-streamed artist of the year globally.

Meanwhile, Colombian Reggaeton star Karol G topped Vevo’s most-viewed artist chart of 2021 globally, with 3.11 billion views.

“I can’t wait to continue sharing my music on a global scale.”

Anitta

Anitta, said: “I’m excited to join the Sony Music Publishing family.

“I can’t wait to continue sharing my music on a global scale and I look forward to what this new partnership will bring!”

“We’re incredibly excited for Anitta and the team to partner with Jon Platt and the Sony Music Publishing family.”

Brandon Silverstein, Anitta’s manager

Brandon Silverstein, Anitta’s manager and Founder & CEO, S10 Entertainment, added: “We’re incredibly excited for Anitta and the team to partner with Jon Platt and the Sony Music Publishing family.

“We look forward to working with them to execute on a global scale and we can’t wait for what tomorrow brings.”

Jon Platt, Sony/ATV
Credit: Rankin

“Anitta is a brilliant performer, whose authenticity as a songwriter effortlessly transcends cultures.”

Jon Platt, Sony Music Publishing

Jon Platt, Chairman & CEO, Sony Music Publishing, said: “Anitta is a brilliant performer, whose authenticity as a songwriter effortlessly transcends cultures.

“As she continues to broaden her influence around the world, Sony Music Publishing is excited to support her creative path forward.”

“Anitta is a phenomenon.”

Jorge Mejia, Sony Music Publishing Latin America and U.S. Latin

Jorge Mejia, President & CEO, Sony Music Publishing Latin America and US Latin, said: “Anitta is a phenomenon – an artist and songwriter able to straddle multiple worlds, genres and languages in her own very unique and hugely successful way.

“We are thrilled to welcome her to the Sony Music Publishing family and look forward to making her feel right at home.”Music Business Worldwide

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