Sony Music Entertainment and Sony/ATV Music publishing have opened a new 8,000 square meter German and European HQ in Berlin.
Sony Music, whose Germany and European headquarters were previously based in Munich, states that its move to Berlin “is further strengthening Berlin’s position as the music capital of Europe”.
The move brings Sony Music Germany, Switzerland, Austria, the company’s music publishing and international classical music entities, as well as the company’s international team, which is responsible for Continental Europe & Africa all under roof.
The company’s new headquarters are located in Bülowstrasse 80 in Berlin-Schöneberg, a district once home to David Bowie and Marlene Dietrich and an area that shaped Berlin’s music and clubbing scene in the 1980’s and 1990’s.
Sony is actively hiring in the capital, with jobs spanning from A&R management, to marketing and operational roles.
Sony states that regular panels and workshops will be hosted at the building, which also features new recording studio and state-of-the art music rooms.
The seven-story building’s interior was designed by Berghain architects Karhard, in Berlin-Schöneberg.
“I am very excited to start a new chapter in Sony Music’s story within the vibrant city of Berlin, one of Europe’s key creative power hubs.”
Daniel Lieberberg, Sony Music
Daniel Lieberberg, President, Continental Europe & Africa, Sony Music, said: “I am very excited to start a new chapter in Sony Music’s story within the vibrant city of Berlin, one of Europe’s key creative power hubs.
“I am particularly pleased that we are bringing under one roof Sony Music Germany, Switzerland, Austria, the music publishing and international classical music entities, as well as our international team, which is responsible for the region Continental Europe and Africa.
“We are committed to further empowering and supporting our artists fueled by a strong and dynamic team and an incredibly modern and inspiring new infrastructure.”
“This wonderful building symbolizes the demand we want to meet: to give space to the creativity of our growing number of employees, partners and last but not least our artists.”
Patrick Mushatsi-Kareba, Sony Music Germany, Austria, Switzerland
Patrick Mushatsi-Kareba, CEO, Sony Music Germany, Austria, Switzerland, added: “This wonderful building symbolizes the demand we want to meet: to give space to the creativity of our growing number of employees, partners and last but not least our artists.
“With our new location we also want to give our domestic roster even more international exposure, with the support of the international marketing team of the region, while also enabling young talents and creatives to benefit from our worldclass expertise and infrastructure in this exciting environment.”
“We very much look forward to expanding our synergy possibilities with Sony Music.”
Patrick Strauch, Sony/ATV Music Publishing Germany
Patrick Strauch, MD Sony/ATV Music Publishing Germany said: “We very much look forward to expanding our synergy possibilities with Sony Music.
“At the same time, we will continue to deliver the best creative and administrative service to our local and international songwriters and publishing partners in these exciting new premises at Bülowstraße.”
“Sony Music’s decision proves that Berlin has worldwide appeal as a cultural, lively and international center.”
Michael Müller, Governing Mayor of Berlin
Michael Müller, Governing Mayor of Berlin, said: “Once again, Sony Music’s decision proves that Berlin has worldwide appeal as a cultural, lively and international center.
“Sony Music is diverse and creative, which fits in well with our colorful music metropolis.”
Ramona Pop, Deputy Mayor of Berlin and Senator for Economics, Energy and Business, said: “One year ago we celebrated the topping-out ceremony together, and now the move-in: Welcome! This is great news for Berlin and confirms the strong confidence of international companies in our business location.
“With its creative music scene and multi-faceted club culture, Berlin has established itself as the music capital and is therefore exactly the right place to be: We are looking forward to working with Sony Music.”
Music Business Worldwide