Sony Music forms global podcast venture with UK audio producer Somethin’ Else

UK-based independent audio producer Somethin’ Else and Sony Music Entertainment have formed a new global content partnership to expand their development of podcast shows across multiple genres.

Somethin’ Else is the production company behind hugely popular series such as David Tennant Does A Podcast With…, Unheard: The Fred & Rose West Tapes and The Sun King with David Dimbleby.

The company has produced content across audio, TV and social media for the past 25 years and its previous work has seen it win numerous awards including eight BAFTAs.

Under the agreement, Somethin’ Else will work with Sony Music to expand its position in the UK market.

In addition, the companies will pursue a range of new global podcasting opportunities including in the US where Somethin’ Else has opened an office in New York.

Newly-launched series that will form part of the Sony Music deal, include How Did We Get Here? with Claudia Winkleman and Professor Tanya Byron, with a focus on family and parenting issues.

Peaking at No.1 in the UK Apple Podcast Charts at launch, the topics range from parental estrangement, gender identity, mental health issues, and challenging family dynamics amid hardship.

Also included in the partnership is The Last Post, produced with The Bugle, which was at the vanguard of satirical comedy podcasts when it launched in 2007 with John Oliver.

The Last Post, which launched Jan 1st 2020, is a daily satirical news fantasy that delivers 366 days of fake news, alternative facts and wildly predicted half-truths hosted by comedian Alice Fraser and guests from the full line up of Bugle co-hosts.

Sony Music will provide its expertise in content creation, marketing and monetisation to help enhance the scale and scope of Somethin’ Else’s work.

Initial releases for February and beyond will be announced in the coming weeks.

“Sony’s ambition in this space matches ours and we look forward to playing an even bigger part in the podcast revolution.”

Jez Nelson, Somethin’ Else

Jez Nelson (pictured), Founder and CEO of Somethin’ Else, said: “We are extremely excited about entering into this Joint Venture with Sony Music.

“It’s a dream combination of our decades of audio production expertise and podcast success with their global reach, market expertise, marketing power and creative nous.

“This partnership will allow us, together, to rapidly expand our podcast business, reaching new audiences and revenues.

“Sony’s ambition in this space matches ours and we look forward to playing an even bigger part in the podcast revolution.”

“Somethin’ Else have driven so much of the creativity and innovation in British podcasting and we are delighted to help bring their work to audiences around the world.”

Jason Iley, Sony Music UK and Ireland

 

Jason Iley, Chairman & CEO of Sony Music UK and Ireland, added: “We are building a diverse music and entertainment company by working with partners who are the best in their fields.

“Somethin’ Else have driven so much of the creativity and innovation in British podcasting and we are delighted to help bring their work to audiences around the world.”

“Somethin’ Else is an established podcast leader focused on bringing high-quality programming to listeners and we are very impressed with the company Jez Nelson and team have built.”

Dennis Kooker, Sony Music Entertainment

Dennis Kooker, President, Global Digital Business and US Sales, Sony Music Entertainment, said: “Somethin’ Else is an established podcast leader focused on bringing high-quality programming to listeners and we are very impressed with the company Jez Nelson and team have built.

“Our new partnership will support Somethin’ Else’s continued creative success and expand the reach of its shows to a truly global audience.”Music Business Worldwide

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