Sony Music has reached global distribution deal with independent label Red Bull records for the world outside Japan.
The two companies have an existing relationship, with Red Bull Records distributed in North America via Sony Music / RED since the label’s inception in 2007.
“We’re elated to enter into this partnership with Sony,” says Red Bull Records SVP Global Artist & Label Development Joe Calitri.
“Over the years we’ve formed an incredible association with RED North America and more recently with Sony Music Australia.
“Expanding our relationship was the next logical step in strengthening our global reach and in the overall evolution of Red Bull Records. We couldn’t be more excited to work with the Sony teams around the world.”
The first album to be released under the deal is AWOLNATION’s Run, set for US release March 17th. Run is the follow up to AWOLNATION’S debut album Megalithic Symphony and its internationally successful single “Sail,” which is certified 6x platinum in the US, Canada and Norway, 3x platinum in Sweden, 2x platinum in Australia, platinum in Switzerland & New Zealand, gold in Austria and Germany and silver in the UK.
Adam Granite, President, Northern & Eastern Europe and Africa, Sony Music International said, “We are incredibly excited to expand our relationship with Red Bull Records. Our teams around the world can’t wait to work with their outstanding roster – and with a unique partner who brings extraordinary marketing power to the table. We are looking forward to a long and successful partnership together.”
Other acts on Red Bull’s roster include Beartooth, Blitz Kids, Five Knives, Heaven’s Basement, Itch, New Beat Fund and Twin Atlantic.
With offices in Los Angeles, New York City and London, the label is a subsidiary company of energy drink giant Red Bull, and was established in 2007 by company founder Dietrich Mateschitz.
Earlier this week, Red Bull signed an artist development deal with Secret Signals to bring its roster to the Far East and India.Music Business Worldwide