Sony Music and Grammy winning artist Residente launch studios to make ‘films, TV series, documentaries and all kinds of visual content’

Sony Music Entertainment has entered into a multi-year joint venture with René Pérez Joglar, aka “Residente,” an award-winning Latin rapper, composer, producer, filmmaker, visionary and activist, to launch 1868 Studios.

Under this new venture, Residente and Sony Music Latin/Iberia will create, produce and globally distribute original content projects across multiple formats.

Residente will write and direct TV shows/programming, films and all-types of on-screen content, and production.

Residente, who will spearhead all creative aspects for the partnership, will focus on properly representing cultural narratives on-screen, including LatinX stories, and mostly importantly for him, behind the camera.

As part of this endeavor, 1868 Studios commits that Residente will collaborate with what is described as an “international creative consortium of writers, directors, on-screen talent, musical artists, and visual artists” to provide creative services for a slate of new projects, including TV series, films, documentaries and branded content.

Sony Music Entertainment will provide its expertise in content creation, marketing and monetization to enhance the scale and scope of 1868 Studios’ work.

Residente has won four Grammys and 25 Latin Grammys as both a member of the group Calle 13 and as a solo artist.

“I am proud to have friends like Rob Stringer, Afo Verde, and Tom Mackay, who understand the great power of the intangible values of art.”

Residente

Residente said: “There are much more important things than talking about million-dollar businesses in the midst of a pandemic, where unemployment is becoming a larger issue daily.

“But, together, we are announcing that under this venture there will be employment opportunities for Latinos around the world.

“Throughout my career I always knew that rap would be the vehicle that would lead me to fulfill my true passion, cinema. We are going to make films, TV series, documentaries and all kinds of visual content, where the main priority will be creativity.

“I am proud to have friends like Rob Stringer, Afo Verde, and Tom Mackay, who understand the great power of the intangible values of art.”

“Residente is a creative genius whose work has inspired the global music industry for many years and whose vision has inspired LatinX creators and communities all over the world.”

Afo Verde, Sony Music Latin

Afo Verde, Chairman and CEO, Sony Music Latin, added: “Residente is a creative genius whose work has inspired the global music industry for many years and whose vision has inspired LatinX creators and communities all over the world.

“This partnership enables us to channel his vast expertise and develop engaging and diverse content for audiences everywhere.”

“His career spans much more than music and we are excited to see how this partnership creates even more opportunities for his unique vision to shine across all formats.”

Tom Mackay, Sony Music Entertainment

Tom Mackay, President, Premium Content A&R, Sony Music Entertainment, added: “Residente is one of the world’s most powerful storytellers.

“His career spans much more than music and we are excited to see how this partnership creates even more opportunities for his unique vision to shine across all formats.”

A highly-respected social activist, Residente has been acknowledged for his contributions to many philanthropic causes and organizations; he serves as an ambassador of Amnesty International and was the recipient of the Recognition Award at the World Summit of Nobel Peace Laureates in 2015.Music Business Worldwide