Sony licenses remix clearance firm Dubset in ‘watershed’ deal for startup

Sony Music has stepped forward as the first major record company to license its masters for us in Dubset DJ sets and remixes available on premium music services.

Dubset says that its MixBANK technology can identify the underlying musical recordings sampled within DJ sets and remixes.

After it’s done so, Dubset says it can determine the associated master and publishing rights and ‘clear the DJ sets or remix across all rights holders within minutes’.

It’s now going to be given the chance to do so with Sony recordings. In turn, the major will monetize and manage the inclusion of its catalogue in DJ sets and remixes that Dubset distributes on behalf of DJs, producers, and other artists to subscription services.

Dubset enables record labels and music publishers to set permissions for access via a rules-based system which enables catalogues to be monetized – or, if they wish, for other catalogues to remain out of bounds.

The company says its proprietary Cross-Clearance Network ‘powers real-time review and clearance across multiple and unlimited label, publishing, and society rights holders’.

“This is a watershed moment for Dubset that demonstrates how critical the MixBANK tool and programs are proving to be with rights holders,” says Dubset Media CEO Stephen White.

“This is a watershed moment for Dubset that demonstrates how critical the MixBANK tool and programs are proving to be with rights holders.”

Stephen White, Dubset

“Hundreds of millions of music fans are streaming DJ and remix content, and labels, publishers, and performance societies need robust solutions for managing the use of their catalogues within this massive category of under-monetized music.

“We are honored that Sony Music has selected Dubset to help identify and unlock the value in these uses of their catalogue.”

Andre Stapleton, Senior Vice President, Digital Partner Development, Sony Music Entertainment: “There is a large global audience for DJ sets and remixes, and we think this agreement will benefit premium music subscribers by bringing more of that content into the product mix for electronic and dance fans.

“We have worked closely with Dubset on a deal that not only protects our artists, but also provides us with the tools to harness new revenues for them, while amplifying the popularity of the original master recordings at the same time.”

Dubset raised $4m earlier this year having closed deals with Spotify and Apple Music which enable it to upload remix content to the platforms.

Bob Barbiere, Dubset Media Chief Strategy Officer and SVP of Global Licensing stated, “Poorly monetized user generated content (UGC) has already cost the music industry billions in lost revenue. DJ sets and remixes, like original music, must be independently registered, tagged, and cleared before entering any subscription music streaming service – which up until now has not been possible. At Dubset we have solved this problem. ”

“Our toolset enables participating distribution partners to support and protect artists and composers, by requiring mix content to be registered and cleared through Dubset. We fully expect that all music services who want to offer DJ set mix and remix content will follow this path, ensuring proper identification, registration, reporting and compensation to rights holders for use of their intellectual property.”Music Business Worldwide

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