Sol Rashidi has been named Executive Vice President and Chief Data Officer, Sony Music Entertainment.
In this newly created role, Rashidi (pictured) will be responsible for building and leading a global team focused on advancing Sony Music’s data strategy.
This includes building and overseeing predictive tools and analytics platforms to enhance Sony Music’s capabilities in artist and partner solutions, commercial strategy, marketing, and A&R.
Rashidi is based in New York and reports to Dennis Kooker, President, Global Digital Business and US Sales.
Rashidi joins Sony Music from Royal Caribbean Cruise Lines, where she has served as Chief Data and Cognitive Officer.
“Sol’s expertise in developing data insights that shape strategic thinking and drive business solutions will allow us to further enhance our opportunities with the creative community.”
Dennis Kooker, Sony
Dennis Kooker (pictured inset) said: “We are thrilled to have Sol leading our newly created global Data Strategy team.
“Data and analytics now play a vital role in all phases of our business, and we are committed to investing in the skill sets and technologies that enhance our leadership in this critical area.
“Sol’s expertise in developing data insights that shape strategic thinking and drive business solutions will allow us to further enhance our opportunities with the creative community, our business partners and fans around the world.”
“I am very excited to be joining Sony Music at a time when the music industry is undergoing a huge transformation driven by technology and data.”
Rashidi added: “I am very excited to be joining Sony Music at a time when the music industry is undergoing a huge transformation driven by technology and data.
“I look forward to working with many of the talented executives across the organization to enrich the data-centric strategies that deliver actionable insights for enhancing service to Sony Music’s artists and business partners, growing commercial opportunities, identifying talent and reaching music fans.”Music Business Worldwide