The Germany-based exec has been named President, Continental Europe and Africa, Sony Music Entertainment.
He will oversee Sony Music’s operations across the two regions, with the exception of Spain and Portugal.
Based in Berlin, he will report directly to Sony Music CEO Rob Stringer and will be responsible for breaking artists and driving strategic business initiatives across the territories within these regions.
News of his arrival comes as Sony Music’s long-time boss in GSA, Philip Ginthör, exits the major after 18 years.
Stated Stringer, “Daniel is one of the most outstanding creative and futuristic executives in Europe, and I am very happy that he will now lead a group of territories that contribute significantly to our global business.
“Not only does revolutionary music technology come from some of these countries, but the adage ‘hits can come from anywhere’ has never been truer, and Daniel is uniquely capable of building on this momentum for our company.”
Stated Lieberberg, “I would like to thank Rob Stringer for this fantastic opportunity. I am excited to be leading such a successful group of territories.
“I look forward to working with the many talented executives across the company to take advantage of the vast creative and technological opportunities in Europe and Africa to aggressively build on Sony Music’s global artist development successes.”
Lieberberg held a number of leadership roles over the course of his career at Universal.
After joining the company in 2002, he was named head of the Vertigo label in 2008, and appointed to the Universal Music Germany Management Board in 2011.
He began his career as a booker and talent buyer for Marek Lieberberg Konzertagentur, Germany’s leading concert promoter.
Under Lieberberg’s leadership, numerous local and international artists were signed directly to Universal Music Germany, including Lana Del Rey, Volbeat, Unheilig, Andreas Bourani, and Felix Jaehn.Music Business Worldwide