Creative music supervision agency Big Sync Music, a wholly-owned subsidiary of Santa Monica-based music licensing platform Songtradr, is expanding into Australia, New Zealand, France and Germany with Unilever as its anchor client.
Big Sync’s new operations will be headed up by three recently appointed Country Managers.
Michael Szumowski will head up Australia/New Zealand (Sydney), while Pedro Anacker and Nicolas Farcy will head up operations in Germany (Hamburg) and France (Paris), respectively.
Headquartered in London, with a North/South America-focused team in Los Angeles and New York City and an APAC-focused team in Singapore, Big Sync sources music for household brands like Johnnie Walker, Samsung, Amazon, Dove, Knorr, Magnum and AXE.
Music licensing marketplace Songtradr connects artists to film, TV, brands and other media in a worldwide marketplace for music licensing.
The company has over 500,000 artists and catalogs from 190+ countries on its database, leveraging machine learning and deep data to power music discovery.
Songtradr acquired Big Sync Music in early 2019.
The company completed a Series B funding round of $12 million in March last year.
“As brands produce more, highly targeted, data-driven content to engage with consumers on multiple platforms, music is playing an increasingly important role.”
Paul Wiltshire, Songtradr
Songtradr founder and CEO, Paul Wiltshire (pictured), said: “As brands produce more, highly targeted, data-driven content to engage with consumers on multiple platforms, music is playing an increasingly important role.
“Expanding into Australia, France and Germany will enable us to help brands, agencies and content creators meet their music needs from a cultural, creative and commercial perspective as well as opening up new opportunities for rights owners to reach new audiences.”Music Business Worldwide