Based in the company’s UK office, Nicholls brings over 20 years of experience in financial negotiation and strategic and operational assessment in the technology, media and communications sector.
In her new role, she will work with Songtradr’s CEO and founder Paul Wiltshire to develop an investment strategy that supports international expansion andaccelerates Songtradr’s product development.
Nicholls will also oversee the evaluation and execution of M&A opportunities and strategic partnerships, as well as the integration of blockchain technology into Songtradr’s licensing ecosystem.
Having worked for Salomon Brothers (now part of Citigroup), UBS Warburg and ABN Amro, Nicholls is a known industry thought leader in financing high growth, disruptive businesses and delivering shareholder value through optimal commercial strategies and IP exploitation.
She is also an advisor to blockchain enabled supply chain logistics business Marine Transport International.
“Clare is an award-winning finance visionary who has led IPOs at global blue chip companies. We’re honored to have her as part of the executive team at Songtradr.”
paul wiltshire, songtradr
Wiltshire said: “Clare is an award-winning finance visionary who has led IPOs at global blue chip companies.
“As CFO, Nicholls will help Songtradr dominate the music-licensing category as we look to expand our footprint internationally and build our portfolio of proprietary products, including utilizing blockchain technology and deep data analytic solutions, critical for Songtradr’s artist partners and licencing clients.
“We’re honored to have her as part of the executive team at Songtradr.”
Nicholls said: “I am thrilled to be joining Songtradr at such an exciting point of its development.
“The team have built a game-changing global music licensing and distribution platform, unlocking a number of opportunities for both technological and geographic expansion.”
Earlier this year, Songtradr announced it had raised $4m in a Series A funding round to support ongoing expansion.
Based in Santa Monica, the company directly represents the music of over 275,000 artists and catalogs from 180+ countries.
In June, it launched a tool for artists to distribute their music to over 200 streaming and download services at once, whilst providing cross-platform audience demographic metadata.
Last year, the platform introduced an interesting new tool that enables fans to directly ‘tip’ artists money online with all net proceeds going directly to Songtradr Pro artists.Music Business Worldwide