Songtradr acquires music and sound design company Song Zu in multi-million dollar deal

Paul Wiltshire, CEO of Songtradr

B2B music licensing marketplace Songtradr has acquired award-winning Sydney-based music and sound design company Song Zu, which operates in the Australia and Asia Pacific region, with studios in Sydney and Singapore.

Described as a ‘multi-million dollar transaction’, the deal marks Songtradr’s second major acquisition since the completion of its Series C funding round in July 2020 where the company raised $30 million – valuing Songtradr at $165m.

Los Angeles-based Songtradr acquired UK-based boutique sync licensing company, Cuesongs in November.

Song Zu will form part of Songtradr’s recently-launched platform, Vinyl by Songtradr, alongside acquired companies Big Sync Music (acquired by Songtradr in February 2019) and Cuesongs.

Vinyl by Songtradr is a tech-enhanced, human curated platform that gives users access to creative talent, commercial music licensing, as well as pre-cleared music, sonic branding, custom composition and other services.

Song Zu works in all areas of sonic branding, including soundtracks for advertisements on TV and radio, online content, VR and installation spaces.

In addition to working with top Australian broadcasters, Song Zu works with brands and media businesses from around the world including Netflix, HBO, Samsung, Coca-Cola, Google, Amazon, and Guinness, among others.

The company has won top awards at the likes of the Gold Clios, Cannes Gold Lions, London International Awards (LIA) for Best Music and Sound Design Company of the Year, and more.

“As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”

Paul Wiltshire, Songtradr

“Song Zu is the region’s leading custom music composition house and has such a rich history.” said Paul Wiltshire, CEO of Songtradr.

“As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”

“Enhancing our initiatives with Songtradr’s technology is a truly exciting opportunity for us as our clients’ needs rapidly evolve.”

Ian Lew, Song Zu

Ian Lew, Managing Director and Partner of Song Zu, added: “We are well established in the APAC region and are looking forward to joining the Songtradr family, expanding our product offering and increasing our global footprint.”

“Enhancing our initiatives with Songtradr’s technology is a truly exciting opportunity for us as our clients’ needs rapidly evolve.”

“Having the resources of the Songtradr platform as well as the music licencing power of Big Sync, allows us to offer creative solutions with no boundaries.”

Ramesh Sathiah, Song Zu

Ramesh Sathiah, Creative Director of Song Zu, said: “Bespoke music will always be at the heart of what we do.

“But having the resources of the Songtradr platform as well as the music licencing power of Big Sync, allows us to offer creative solutions with no boundaries.”Music Business Worldwide

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