WME has signed hip-hop legend Snoop Dogg in all areas.
According to a press statement announcing the news, WME will work with Snoop “and leverage the Endeavor network to further his work” across music, film, TV, business, and digital.
Snoop says that, “WME is the only place that can handle the career I’ve built and grow it even further”.
Snoop’s new agreement with the talent agency follows a busy few months for the US-based rapper and entrepreneur.
In February, Snoop Dogg acquired the legendary Death Row Records from MNRK Music Group.
At Death Row, Snoop Dogg is handling all label and catalog related business in music, film, apparel, and merchandise while also signing new artists and re-releasing Death Row legacy music. He is also in development for a Death Row television series.
Snoop recently served as Executive Creative and Strategic Advisor at Def Jam where he focused on A&R and creative development.
Described in a press statement as an “entertainment industry mogul”, Snoop Dogg has released 20 studio albums, sold over 40 million albums worldwide, reached number 1 countless times on the Billboard charts internationally, and received 20 Grammy nominations.
Elsewhere in 2022, Snoop Dogg won a Primetime Emmy Award for his performance in the Pepsi Super Bowl LVI Halftime Show.
His previous accolades include Executive Producer for Emmy Award-winning documentary When Claude Got Shot, an Emmy nomination for his role as Executive Producer and co-host of VH1’s hit show Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show Joker’s Wild, and Executive Producer of Netflix’s show Coach Snoop.
His filmography includes hundreds of credits including roles in classic films (Training Day, Half Baked, Soul Plane, Dolemite Is My Name) and countless appearances on television including The Simpsons, Brothers, and The Bernie Mac Show.
Under Death Row Pictures, Snoop is producing film projects including MGM’s The Underdoggs with Kenya Barris which he’ll also star in. This past year, Snoop also starred in Day Shift with Jamie Foxx which reached number 1 on the Netflix movie charts and he also launched a children’s show on YouTube named Doggyland.
In 2019, Snoop was recognized with a star on the Hollywood Walk of Fame and has also been inducted into the celebrity wing of the WWE Hall of Fame.
“WME is the only place that can handle the career I’ve built and grow it even further.”
Snoop Dogg said: “WME is the only place that can handle the career I’ve built and grow it even further”.
“I look forward to gettin’ it with the WME team to continue innovating across music, film, TV, business, and digital and break barriers across entertainment.”
Snoop is described in WME’s media statement as “the ultimate multi-hyphenate entrepreneur” with business ventures spanning entertainment, esports, fashion, food and beverage, cannabis, Web3, and tech industries.
He serves on the Board of Directors for FaZe Clan, Inc. This past year, Snoop Dogg has also been particularly active in the NFT space. In February, for example, he sold over $44 million worth of NFTs in just five days around the release of his twentieth studio album, B.O.D.R. (Bacc On Death Row).
Hs other ventures in NFTs, include Dr. Bombay, and his NFT from Bored Ape Yacht Club collection.
Earlier this year, Snoop also opened up a storefront, Snoop Dogg’s Clothing, in Inglewood, CA, which features exclusive merchandise from his clothing collections.
In early 2023, a Snoop-curated Funko store will be opening in the same plaza next to Snoop Dogg’s Clothing Store. Elsewhere, Snoop Dogg launched Broadus Foods, a family-owned food product company, with a mission to make a difference in the lives of families and communities.
His long legacy of philanthropic works include the Snoop Youth Football League, a non-profit organization providing opportunities for inner-city children.
In 2017, the SYFL added the Snoop Special Stars Football and Cheer division serving all special needs children and young adults (5-18+) with physical and intellectual disabilities.Music Business Worldwide