Snafu Records, which recently launched with $2.9m backing, hires Adrian Karvinen as Director Of North America

Adrian Karvinen has joined Los Angeles-based “AI-enabled” indie label Snafu Records as Director Of North America.

The label recently launched with $2.9 million in venture capital backing.

Karvinen will be based out of the organization’s Los Angeles offices.

After joining Three Six Zero’s (Calvin Harris, Tiesto) Los Angeles office in 2015, Karvinen represented production duo Jarami (Frank Ocean, Camilla Cabello, Dua Lipa) Swedish / Australian Gucci ambassadors Say Lou Lou & RCA records signed Skott.

Following this, in 2018, Karvinen formed his own boutique firm Fire Club INC which represented the billion streaming Australian artist Starley, known for her 2018 hit Call On Me.

“With my experience from labels and management, I believe I have the experience to take advantage of the amazing opportunities available to the industry in 2020 and beyond.”

Adrian Karvinen

Adrian Karvinen said: “I’m excited to join the Snafu team as Director Of North America. When we first met, they instantly sold me on their passion and ideas on how to best serve artists in the streaming era It’s an amazing opportunity to be nimble enough to experiment with new ideas and new artists, but have the funding and support needed to see these ideas develop to their full potential.

Added Karvinen: “They have the best of both worlds with incredible insight into Data driven A&R research, mixed with access to some of the worlds best writers and teams.”

“Ankit, Mattias, Carl and the rest of the team are experienced enough with their previous successes to truly understand how fluid you need to be in order to best serve artists and their careers.

“With my experience from labels and management, I believe I have the experience to take advantage of the amazing opportunities available to the industry in 2020 and beyond.”

“Bringing in an executive like Adrian, who is widely respected as an A&R and artist manager, to help us maximize revenue and drive our overall growth is a game-changer for us.”

Mattias Bernard, SNAFU

Mattias Bernard, Head of Business Development, said: “Bringing in an executive like Adrian, who is widely respected as an A&R and artist manager, to help us maximize revenue and drive our overall growth is a game-changer for us

Added Bernard: “Snafu is a next generation music company where we use our algorithms to find talent in a very early stage and then use our world class creative network with the some of the best songwriters/producers in the world to take the music and artists to their full potential.”Music Business Worldwide