Spotify’s not the only streaming company betting big on original audio content in 2019.
Today (March 6) SirusXM pledged a ‘major commitment to delivering world-class content’ for Pandora users with the development of a dedicated Content Team.
The news follows the SiriusXM-owned streaming company’s launch last month of a new podcast/playlist hybrid feature that allows artists to create music playlists with vocal commentary in-between tracks.
Pandora’ new Content Team will focus on creating original content in music, sports, and talk content ranging across comedy, politics, and entertainment, for Pandora listeners, including a selection of SiriusXM content, and creating original Pandora content for the SiriusXM audience.
The new team includes Alex White, Pandora’s VP of Content and Programming; Jeff Zuchowski, Pandora’s VP of Label Relations; Bill Crandall, Pandora’s VP of Editorial Content and Lindsay Bowen, Pandora’s Head of Podcasts and Entertainment Content Partnerships.
They will report to SiriusXM’s Chief Content Officer, Scott Greenstein, who continues to lead all of SiriusXM’s programming including commercial-free music, sports, news, comedy, talk and entertainment, on SiriusXM’s satellite and streaming platforms.
“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora.”
“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora,” said Greenstein.
“For more than a decade and a half at SiriusXM, we’ve created ground-breaking and compelling content, constantly refreshing and evolving an exclusive programming lineup that has drawn tens of millions of subscribers nationwide. I am very excited to engage in the collaborative work ahead to create great new content for both the Pandora and SiriusXM audiences.”Music Business Worldwide