SiriusXM and Marvel ink exclusive multi-year podcast deal

SiriusXM and Marvel have entered into multi-year agreement under which Marvel will create ‘a substantial amount of exclusive podcasts’ for SiriusXM and Pandora.

The venture will include both scripted and unscripted series, themed live events, and more, premiering in 2020.

SiriusXM and Pandora will also debut many of Marvel’s most popular podcasts before they can be heard anywhere else.

Included in the slate of upcoming programming are four new scripted series, each ten episodes, based around the iconic characters of Wolverine, Hawkeye, Black Widow, and Star-Lord, as well as a fifth series in which all four team up.

Also in the pipeline are unscripted podcasts that look at Marvel’s history; podcasts dedicated to popular Marvel franchises and regular talk shows, including an interview show that will feature famous celebrity guests.

SiriusXM and Marvel launched their first joint initiative in August in celebration of the 1000th issue of Marvel comics as well as the company’s 80th anniversary.

The initiative saw the creation of an exclusive music station and channel called  Marvel’s 80th: The Road to Marvel Comics #1000, which was available on SiriusXM for a limited run, as well as through its streaming platform and On Demand, and also on the Pandora mobile app.

“Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way.”

Dan Buckley, Marvel Entertainment

“Powerful stories are read, seen, and heard – and we believe audio is the next natural step to bring the Marvel Universe to fans around the world,” said Dan Buckley, President of Marvel Entertainment.

“Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way.

“We are excited to introduce an impressive roster of programming with SiriusXM and Pandora, and we can’t wait to share more details in the weeks and months to come.”

“We chose Marvel for our first major foray into creating original podcasts, and are thrilled to have Marvel create new audio programming and curate top quality podcasts for SiriusXM and Pandora.”

Scott Greenstein, SiriusXM

Scott Greenstein, SiriusXM’s President and Chief Content Officer, added: “Whether in movies, TV or other media, Marvel has been a success everywhere it goes, employing a level of quality and pop culture brilliance that organically draws massive audiences, and they are bringing that creative genius to SiriusXM and Pandora.

“We chose Marvel for our first major foray into creating original podcasts, and are thrilled to have Marvel create new audio programming and curate top quality podcasts for SiriusXM and Pandora.

“Under our new creative collaboration with Marvel, we’ll now provide our subscribers and listeners and Marvel fans a breadth and depth of podcasts that will be an immersive adventure into the iconic Marvel universe.”Music Business Worldwide

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