Siri co-founder Tom Gruber’s new music startup LifeScore joins Abbey Road Red tech incubator

Abbey Road Studios’ music tech incubator Abbey Road Red has introduced LifeScore as the latest startup to join the programme.

LifeScore is an adaptive music platform co-founded by Siri co-founder Tom Gruber (pictured).

Gruber attended Abbey Road Red’s annual Red Demo Day yesterday (February 7) where he discussed the intersection between AI and humanity in Abbey Road’s iconic Studio Two.

According to Abbey Road Red, LifeScore takes ‘the highest quality musical cells, recorded at Abbey Road studios, devised by virtuoso composer and founder CEO Philip Sheppard, performed by expert session orchestra players, and processes them with an adaptive engine that creates constantly evolving and personalised versions of the music’.

The event also highlighted the incubator’s recent graduates, including generative composition app Humtap, music licensing platform Lickd and lyric synchronisation and visualisation software company COTODAMA.

Founded in 2015, Abbey Road Red has incubated fourteen businesses, spanning AI, adaptive and generative music, immersive audiovisual projection, social media marketing, lyric visualisation and smart production assistant tools.

The 14 start-ups have a collective valuation between $125m and $150m.

“When we created Abbey Road Red we were ahead of the curve in launching a music tech incubator, and the amazing journey we’ve taken with our 14 companies so far has seen us ride that curve into very exciting territory.”

Isabel Garvey,  Abbey Road Studios

Isabel Garvey, Managing Director, Abbey Road Studios said: “When we created Abbey Road Red we were ahead of the curve in launching a music tech incubator, and the amazing journey we’ve taken with our 14 companies so far has seen us ride that curve into very exciting territory, especially with the pervasiveness of AI across the value chain and the merging of the tech and music industries.”

“We are trying to live and breathe innovation with our founders as well as help add to that air with our incubation support.”

Karim Fanous, Abbey Road Red 

Karim Fanous, Red Innovation Manager added: “Our start-ups are pushing innovation boundaries in every sense, whether creating machine intelligent microphones, generative and adaptive music platforms, AI-powered mastering and shapeshifting tools, immersive projection systems, lyric visualisations in realtime, and new licensing frameworks for social media creators using music.

“We are trying to live and breathe innovation with our founders as well as help add to that air with our incubation support.”

“We’re looking at a new way of doing music, which is a collaboration between human expertise, human taste, and human raw talent.”

Tom Gruber

Tom Gruber, Siri and LifeScore Co-Founder, said: “We’re looking at a new way of doing music, which is a collaboration between human expertise, human taste, and human raw talent in creating music and recording it, with the machine’s ability to combine those things and generate music all day long. And make it sound like a human made it.”

“This is something that’s endlessly adaptive from something that was recorded here at Abbey Road and it soundtracks your days and nights.”

Philip Sheppard, LifeScore

Philip Sheppard, LifeScore Founder, added: “This is a platform. It’s a language. The important thing is that when you put this in someone’s hands and they’re not a musician… suddenly they get ownership of it.

“That’s now mine: I’m carving music in time and space. This is something that’s endlessly adaptive from something that was recorded here at Abbey Road and it soundtracks your days and nights.”Music Business Worldwide

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