Singapore-based live entertainment company Triangle has raised USD $15 million and appointed former Live Nation Asia Pacific President Roger Field as Executive Director and Operating Partner.
The raise comprises a $10 million equity seed round plus a $5 million venture debt facility, according to an announcement dated August 5.
The equity round was led by DSG Consumer Partners, joined by Golden Gate Ventures, the Oberoi Family Office and angel investors, with the venture debt facility provided by Genesis Alternative Ventures.
Field joins Triangle full-time after a year as an advisor and investor in the business.
He previously served as President of Live Nation Asia Pacific and CEO of Live Nation Australia and New Zealand.
“We set out to build seamless, end-to-end infrastructure for artists and festivals coming to Asia. A raise this size in this market, and the region’s most senior executive choosing to join us, are the clearest proof yet that vision is real, and ready to scale.”
Greg Hargrave, Triangle
“We set out to build seamless, end-to-end infrastructure for artists and festivals coming to Asia. A raise this size in this market, and the region’s most senior executive choosing to join us, are the clearest proof yet that vision is real, and ready to scale,” said Greg Hargrave, CEO and co-founder of Triangle.
Triangle, formerly Creation Collective, describes itself as “Asia-Pacific’s only homegrown, end-to-end live entertainment platform”, spanning 18 cities in nine countries.
Triangle manages live touring and festivals, and takes on the financial risk of owning a tour or festival.
“Running Live Nation across this region taught me one thing: Asia-Pacific doesn’t need a global template; it needs an operator who understands every market individually. That’s the business we’re building at Triangle, where the standards of a global player are applied with a regional focus,” said Roger Field.
“We build around the specific artist in terms of who their audience is, which markets are ready, when to step up and when to hold. We’re not booking a one-off; we’re routing a region,” said Zaran Vachha, Managing Director of Culture and Creative and a co-founder of Triangle.
Co-founders Hargrave and Vachha came to Triangle from different backgrounds, with Vachha rooted in Asia’s touring and festival circuit and Hargrave a former CEO of a multibillion-dollar ASX-listed company.
Field‘s career in live entertainment spans three decades, and his 13-year tenure at Live Nation culminated in him overseeing 11 markets and more than 400 staff as Asia Pacific President from 2020.
Triangle frames the timing of its raise around a shift in how audiences consume music across markets, as the reach of K-pop and Latin acts spreads artist fanbases beyond their home territories.
Live music has taken on greater weight as recorded-music income alone no longer sustains many careers, a dynamic that has turned Asia into a growth market for global touring.
Triangle plans to target consumer-facing services such as travel and hospitality packages, echoing a wider move to pair concerts with travel that saw Live Nation Asia partner with Trip.com on concert bundles across five markets in October 2025.
Live Nation has been expanding across Asia, agreeing in December to run Bangkok‘s 12,000-capacity Impact Arena.
Promoter Tommy Jinho Yoon recently told MBW that Asia will become one of the primary drivers of global touring rather than a destination on international routes.
DSG Consumer Partners led the round in its first investment in live entertainment, alongside Golden Gate Ventures.
“Our conviction rests on timing and the team. The structural tailwinds are undeniable: new venues, government support, and surging fan demand,” said Sameer Mehta, Managing Director and Head of Southeast Asia at DSGCP.
“We are delighted to partner with Triangle as they build the infrastructure behind APAC’s experience economy,” said Eddy Ng, Partner at Genesis Alternative Ventures.
Asia-Pacific’s live entertainment market is projected to reach $75 billion by 2033, growing at 6.3% annually, according to figures cited in Triangle‘s announcement.
Triangle also points to the region being home to nearly 60% of the world’s Gen Z consumers, and calls the raise “the largest institutional bet on Asia-Pacific’s experience economy sector by a regional operator”.Music Business Worldwide