The AWAL recordings deal offers the group a range of services, including global distribution, marketing strategy and playlist pitching.
Now United is ‘a new pop concept’ created by Simon Fuller, the British exec behind the Idol TV franchise, Spice Girls and So You Think You Can Dance.
Launched in 2018, and comprised of 14 singers and dancers from 14 different countries (Japan, Korea, Philippines, Russia, UK, Senegal, Germany, Canada, Brazil, USA, Mexico, China, India and Finland), Now United is slated as ‘the first group to offer open access to their music and lives in real time’.
Now United’s full catalog is now available to stream. They also have 11 music videos out with nearly 150 million views.
The group will be releasing a new single, Legends, on Friday on September 27.
“It’s an honor to be working with Simon on Now United and a testament to our capabilities in supporting visionary industry lead.”
Lonny Olinick, AWAL
Lonny Olinick, AWAL CEO, said: “It’s an honor to be working with Simon on Now United and a testament to our capabilities in supporting visionary industry leaders.
“Now United has built an incredible foundation as a video-first project and is the realization of Simon’s unique vision for a truly global pop and dance group. We look forward to the international launch of Now United and taking this project to the next level.”
“I am delighted to be working with Lonny and everyone at AWAL. With Now United I am exploring a whole new approach to launching a music act and am loving the freedom to experiment.”
Simon Fuller added: “I am delighted to be working with Lonny and everyone at AWAL. With Now United I am exploring a whole new approach to launching a music act and am loving the freedom to experiment.
“After a year of development and almost a billion views of our video content, I believe the time is right for us to begin streaming our music to the world.
“AWAL are at the cutting edge of delivering digital content and have been perfect partners. Together, we will look to innovate at every opportunity and explore new ideas that compliment Now United’s very Global approach to building a highly engaged audience.”
Pic credit: Brian Bowen Smith
Music Business Worldwide