Sherry Tan has been tapped by Warner Music Group to become head of its recorded music business in Mainland China.
Tan will be based in Beijing and report to Jonathan Serbin, CEO of Warner Music Greater China.
Serbin took over as CEO in November 2020 after Warner Music Greater China’s former CEO, Andy Ma, exited the role just seven months after taking it up.
Warner Music China is home to a variety of artists including Tia Ray, Kelly Yu, Fiona Sit, Vava and Lizzy Wang.
She joins Warner Music from Mengxing Media, a start-up company she co-founded and which serviced entertainment figures such as singer and actor Kris Wu and TV director Zhang Li.
Mengxing Media also co-produced entertainment shows including The Voice and Tmall Double Eleven Gala 2020.
As CEO of Mengxing Media, Tan ran masterclasses for executives from Chinese entertainment firms to learn from American producers working on TV shows such as House Of Cards and The Voice.
The company was also involved in licensing the rights of movies and entertainment shows for import and export from China.
Tan began working in the music industry after joining Sony Music in New York in 2005. She started as an International Marketing Department Coordinator before moving to Beijing, where she was promoted to Director in 2007.
While at Sony, Tan played a part in the Asian campaigns for artists including Alicia Keys, Avril Lavigne, Celine Dion and Leona Lewis.
A move to Fremantle Media followed in 2009, where Tan worked as a TV Content Department Production Director, working on shows such as China’s Got Talent, Chinese Idol and X Factor.
She then moved to Creative Artists Agency China, serving as a TV and digital content executive where she led an agents team and worked with names including Danial Wu, Karen Mok, Kris Wu, Leehom Wang and Tang Wei.
“Warner Music has an amazing reputation in the entertainment industry.”
Sherry Tan said: “Warner Music has an amazing reputation in the entertainment industry for developing artists and focusing on building their long-term careers.
“It’s also been a pioneer in helping build the digital music market here in China, investing in A&R and striking deals that have enabled fans to access music more easily than ever before.”
“We’ve taken big steps to increase our presence in China over the last few years.”
Jonathan Serbin, Warner Music Greater China
Jonathan Serbin added: “Sherry is a brilliant, creative exec who has a deep understanding of the music industry combined with extensive experience across the entertainment sector.
“We’re excited to have her come onboard and help us tell our artists’ stories, connecting them with fans in China and around the world.
“We’ve taken big steps to increase our presence in China over the last few years and now Sherry will help take us to the next level.”Music Business Worldwide