Sharon Timure has been promoted to Senior Vice President, Head of Marketing, at Island Records.
In her new role, Timure will lead the marketing strategies at Island.
Based in New York, she will report directly to Mike Alexander, General Manager, Island, who took on the role last month.
Timure joined Island as a college intern, and has been with Universal Music Group for over 15 years.
She has served as Island’s Vice President, Marketing, since 2015, playing a key role in the career of Shawn Mendes, says Island.
She also worked with The Killers, Bon Jovi, and more.
During her tenure at Island, Timure received recognition as one of Billboard‘s ’40 Under 40 Power Players’ in 2016, and the following year was named in the magazine’s annual ‘Women In Music’ power list.
The news of Timure’s new role at Island follows the recent appointments of Imran Majid and Justin Eshak as Co-CEOs of the frontline UMG label.
“Sharon is one of the most dedicated, passionate, and creative marketing strategists in the industry.”
Mike Alexander, said: “Sharon is one of the most dedicated, passionate, and creative marketing strategists in the industry.
“Respected by artists, managers, as well as the entire staff, Sharon’s prowess in developing artists with a progressive strategy will be a driving force leading Island Records into the future.”
“Island is an iconic label with unmatched artists and staff.”
Sharon Timure, added: “I’m honored to continue my journey at Island records as part of an amazing team driven by many female department heads.
“Island is an iconic label with unmatched artists and staff, that has been my home since the start of my career.
“Thank you Imran, Justin, and Mike for this incredible opportunity to join the senior executive team launching the next era of Island Records.”Music Business Worldwide