BMI and ASCAP rival SESAC has signed a strategic partnership with emerging artists platform ReverbNation in the US market.
The deal will see artists chosen by ReverbNation to be placed onto its new artist career accelerator programme, CONNECT, invited to join SESAC. The first ReverbNation artists are expected to receive invites to SESAC in the spring.
Unlike BMI and ASCAP, SESAC does not offer an open-door policy – clients must be invited to sign up for membership.
SESAC’s current songwriter roster includes Bob Dylan, Neil Diamond, the Robert Johnson catalog, Mariah Carey, Zac Brown and Mumford & Sons.
“ReverbNation has built a very powerful curation capability which enables it to look across its millions of songwriters and identify exceptionally talented new creators that can benefit from membership in SESAC,” said SESAC Chairman and CEO, John H. Josephson.
“We are looking forward to working closely with these artists.”
“The SESAC initiative has great potential and we look forward to sharing the news with the ReverbNation artist community,” said Simon Perry, Chief Creative Officer and Head of A&R at ReverbNation.
“Inclusion in SESAC will offer significant value to those selected to participate.”
SESAC Performing Rights claims to be the only PRO in the US to pay monthly radio royalties and was the first among the PROs to pay for live performances to songwriters and publishers.
SESAC Performing Rights represents artist catalogs including Kurt Cobain, Mariah Carey, Nikki Sixx, Zac Brown, Jerry Cantrell, Mumford & Sons, Jimmy Napes, Charli XCX, Disclosure, Paul Shaffer, RUSH, Bryan Michael Cox, the Avett Brothers, Lady Antebellum, Thompson Square and Swizz Beatz.Music Business Worldwide