Sentric Music Group has hired Shino Parker as Creative Manager, Sentric Electronic.
Parker is owner and director of artist management company motion, and a founding member of the Association for Electronic Music’s Diversity & Inclusion working group.
She has over 15 years of experience in managing artists, running events, working with brands and product marketing. She has worked with the the likes of the Association For Electronic Music (AFEM), American Express, Boomtown, The Great Escape, Brighton Music Conference, AWAL and Spotify.
In her role at Sentric, Parker will facilitate collaborations between the publisher’s electronic music producers and the Group’s singer/songwriter talent, which has already delivered collaborations with Matador, Macky Gee, Piero Pirupa, Supernova, Rahh, Mizbee, Katy Alex, LOA., Deetranada and Ashley Slater, with releases signed to Toolroom, Defected, Down 2 Earth and Lapsus.
In addition, Sentric has signed singer/songwriter Danny Dearden to its Black Rock division.
Dearden has more than 15 million streams on Spotify, with his monthly listeners hitting 600,000 in 2020.
He is known for collaborations with prominent names in the genre including Mark Villa, Going Deeper, Aexcit, Erlandsson, Dario G and Bobby Harvey.
His second collaboration with French producer Michael Calfan, Could Be With You – co-written with Kelli-Leigh, has almost topped 8 million Spotify streams.
Could Be With You has surpassed Dearden’s first collaboration with Michael Calfan, It’s Wrong, which has over 3 million streams to date.
Dearden also co-wrote What You Got Now, a single from Stanton Warriors’ No.1 album Rise.
“We are already seeing the immediate impact of Shino’s expertise and hard work with a fast-growing list of collaborations.”
Mark Lawrence, Sentric
Sentric’s Director of Electronic Music, Mark Lawrence, said: “Expanding our electronic music creative resource is a no brainer with our ever-growing talent pool.
“We are already seeing the immediate impact of Shino’s expertise and hard work with a fast-growing list of collaborations.
“On the back of the expansion in our operations and resourcing, we are delighted to welcome Danny to the Black Rock family, he is a great writer and outstanding vocalist and we look forward to seeing what creative output we can deliver together.”
“I’m really excited to be joining Black Rock/Sentric. It’s a dream come true to sign such a great publishing deal and I can’t wait to get working with the whole team.”
Danny Dearden said: “I’m really excited to be joining Black Rock/Sentric. It’s a dream come true to sign such a great publishing deal and I can’t wait to get working with the whole team.
“They really understand me and my music, so I’m sure this will be an amazing collaboration that will further my career.”
“As an artist manager, I have worked tirelessly to defend and champion the rights of singer/songwriters and featured artists, whilst opening up long term creative partnerships with labels, managers, artists and publishers.”
Shino Parker said: “As an artist manager, I have worked tirelessly to defend and champion the rights of singer/songwriters and featured artists, whilst opening up long term creative partnerships with labels, managers, artists and publishers.
“So, I jumped at the chance to take that experience to an ever-growing number of incredibly talented ‘voices’ within Sentric Music Group.”
Music Business Worldwide