British independent publisher Sentric Music has struck a joint venture with VMS Live to launch club nights around the UK – and will be offering support slots to artists looking to develop their live careers.
On:Demand will host monthly club nights at Manchester Academy, The Bullingdon (Oxford), The Waterfront (Norwich), The Duchess (York) & Alfie Bird (Birmingham) as well as a roll out of other venues throughout 2016.
According to its owners, On:Demand aims ‘to bring to the live music sector what BBC Introducing has successfully done for breaking artists within the BBC radio network’.
The On:Demand brand will host after-show parties for some of the larger touring acts playing at VMS’ venue estate as well as taking artists on the On:Demand programme out to showcase festivals and tour supports in Europe and beyond.
“The primary role of On:Demand is to create a route of engagement between artists and some of the UK’s leading music venues” says Chris Meehan, CEO of Sentric Music.
“Our artists play over 60,000 shows per year in the UK and the feedback that we get is that there isn’t a natural partner to progress an artist’s live career or a venue network that commits itself to developing acts.
“The primary role of On: Demand is to create a route of engagement between artists and some of the uk’s leading music venues.”
Chris Meehan, Sentric Music
“Our partnership with VMS Live will give artists the opportunity to grow outside of their local environment. With the help of the promoters at VMS, artists will get the opportunity to play nationwide tour supports and headline shows as they progress.”
With over 30 venues within the VMS portfolio there is a home for artists of all levels and a network of marketers that know how to drive crowds to shows.
Carl Bathgate, Commercial Director of VMS Live comments “We have taken a very proactive approach and are extremely excited to be able to be help emerging talent at grass routes level. The amount of support both the touring headliners and local support artist receive from the On;Demand model will be vastly disproportionate to the capacity of the venue in which they appear.
“New bands will receive the same level of promotion and marketing support only usually afforded by much larger touring artist’s, not to mention far more opportunity to attract a wider fan base in each territory where the supporting bands have a strong local following. We are very pleased with the support we have received so far and the cumulative effect of our media and all other partners working towards the development of emerging talent should prove to be invaluable.
“Bringing through the talent of the future is what fuels our businesses and we hope that this innovative new approach will receive a positive response from artists, venues, managers, agents and promoters alike ”
A list of partners promise to provide up-and-coming acts services ranging from merchandise to music videos, distribution and more.Music Business Worldwide