Sentric Music hires publishing veteran Peter McCamley as Creative Director

UK-born independent music publisher Sentric Music has appointed publishing veteran Peter McCamley as Creative Director.

McCamley also joins the business’s board.

In a career spanning more than three decades, McCamley has helped develop songwriters and artists including Craig David, Ina Wroldsen and Imogen Heap.

McCamley will be based in London, which cements Sentric’s permanent presence in the capital.

Sentric’s headquarters are in Liverpool, UK, while it also runs offices in Hamburg, Amsterdam and New York.

Sentric is best known for agreements whereby artists and songwriters retain control of their copyright and use the company’s technology and creative services to add value to their songs.

At Sentric, McCamley’s remit will be to sign more traditional publishing deals, alongside expanding the company’s standard agreements and recruiting established artists and catalogues to the roster.

“As we approach our tenth year at Sentric, the future looks brighter than ever.”

Chris Meehan, Sentric Music

Sentric is now home to over 80,000 songwriters and represents hundreds of thousands of songs on behalf of songwriters, music publishers and other catalogue owners worldwide.

Chris Meehan, CEO of Sentric Music, said: “As we approach our tenth year at Sentric the future looks brighter than ever. We continue to grow substantially year-on year and with Peter’s experience, track record, knowledge and reputation in the industry, we’re excited about what he will bring to the next chapter of our company’s growth.”

McCamley said: “Sentric has a real freshness about it. There’s a fantastic atmosphere in the office with a great team of young executives that are incredibly artist friendly. Everyone seems to enjoy what they do, which is pretty rare thing to find. It’s somewhere I think I’ll fit very comfortably.”

McCamley began his career in 1983 at ATV before moving to Chappell Music and eventually joined Filmtrax as creative manager in 1989.

He was GM at Rondor Music for five and a half years from 1990 before joining Windswept in 1996 as creative director and moving up to MD.

McCamley founded P&P Songs with Paul Flynn in 2005 and ran the company until 2013 when it was sold to Reservoir Media.

Since then McCamley has been part of a joint venture with Nettwerk Music.Music Business Worldwide

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