Expanding on an existing relationship between the two companies, the JV sees Sentric power Prolifica’s publishing arm – including full administration and creative services.
Prolifica’s publishing division sits alongside its management and label operations.
Existing Prolifica management clients Maximo Park and Childe are the first to be signed for publishing under the partnership.
Other artists on Prolifica’s management roster include Two Door Cinema Club, Circa Waves, You Me At Six, Twin Atlantic, and new talent like Courting, Molly Burman and Brother Leo.
“Stefano, Colin and the Prolifica team have great creative vision, style and work ethic.”
Chris Meehan, Sentric
Sentric CEO Chris Meehan, said: “Stefano, Colin and the Prolifica team have great creative vision, style and work ethic. It was apparent that Sentric could level-up their offering with our ever-expanding infrastructure and collection network.
“In turn, Prolifica’s exciting roster of artists will give our creative team plenty to work with. I look forward to seeing what we can achieve together.”
“It was a very natural step for us to join forces with the wonderful team at Sentric and we are looking forward to a very successful partnership.”
Stefano Anselmetti, Prolifica
Founding Partner at Prolifica, Stefano Anselmetti, added: “Prolifica and Sentric spent some time working together on different projects and we realised that we all shared a great creative energy and a common artistic vision.
“So, it was a very natural step for us to join forces with the wonderful team at Sentric and we are looking forward to a very successful partnership.”Music Business Worldwide