News Roblox to host ‘first of its kind’ virtual concert with Tai VerdesTai Verdes will perform his newly released single, Let’s go to Hell, as part of a four-song concert
News Roblox launches Listening Parties for artists to premiere new albumsPoppy was the first to host a Listening Party on the platform
News Livestream firm Mandolin buys virtual concert platform NoonChorusMandolin recently closed a $12m funding round
News Twenty One Pilots to perform ‘pioneering interactive virtual concert’ in RobloxThe immersive performance begins inside Roblox on Friday, September 17
News This virtual artist just inked a major record deal in China. One-off gimmick – or a sign of the future?Warner Music Greater China boss, Jon Serbin, on why Whet Records has signed an artist who only exists online
Interviews News Instrumental invested over $4m in independent artists in H1 2021. Now it’s a distributor too.After Tencent investment, UK-born firm says it wants to become the world's "leading growth team for independent artists"
News Jason Feinberg joins $21m-backed virtual concert startup Flymachine as SVP, MarketingFeinberg was previously SVP, Marketing at Universal Music Group's catalog division, UMe
News Virtual concert startup Flymachine raises $21m with backing from Coran Capshaw, Bill Silva and Marty DiamondThe financing was led by Greycroft Partners and SignalFire
News Snoop Dogg to headline virtual festival on VenewLive – a livestream platform backed by HYBE, home of BTSVenewLive is a project from a JV between Big Hit and Kiswe called KBYK Live, in which YG Entertainment and Universal Music Group have also invested
News Fortnite’s latest music move is a virtual event with rising British band easy life and London Venue the O2easy life to become first UK act to perform in Fortnite Creative
Interviews How Tuned Global is helping fitness brands integrate licensed music into their virtual classesTuned Global's Mario Forsyth on the convergence of the virtual fitness and music businesses
News Zara Larsson to host album launch event and virtual ‘Dance Party’ on RobloxAva Max and Lil Nas X have also performed on the Roblox platform
News Tencent-backed Instrumental launches virtual music venue in Avakin Life – with over 500k attendances in opening weekend"Our partnership with Instrumental shows that the future for live music is no longer limited by physical spaces and reality."
News Warner Music Group buys stake in virtual concerts platform WaveWarner says partnership will enable it to unleash "more powerful artist activations"
News Warner Music Group partners with tech company Genies to develop avatars and NFTs for WMG artistsGenies has previously built avatars for the likes of Justin Bieber, Shawn Mendes, Rihanna, Migos, Cardi B and others