The deal gives KKR a position in the business whose live division, BookMyShow Live, has staged concerts in India by Coldplay, Ed Sheeran, Travis Scott, Guns N' Roses and Post Malone.
Cultural relevance in hip-hop has decoupled from mainstream scale. The artists proving it are reshaping where the industry should be looking, says Diana Umana…
The withdrawal arrives as Suno rewrites the rules of its platform, saying it will adopt audio watermarking and fingerprinting technology in the coming weeks.
BMG is the first significant rightsholder to ink a licensing deal with Suno since Warner Music Group announced an alliance with the AI company nine months ago.