"The core of Big Hit’s IP business vision is to enhance of the brand power created through artists and secure powerful impact and influence, which can then be expanded into a sustained brand business."
As home to The Cure for nearly two decades, Fiction Records had a profound influence on music around the world. Today, as it celebrates its 40th birthday, the label continues to champion leading alternative artists…
'Hayley's vast knowledge in marketing records with global rollouts is highly impressive and she is the perfect fit to help expand Catalyst in the right direction."