"The core of Big Hit’s IP business vision is to enhance of the brand power created through artists and secure powerful impact and influence, which can then be expanded into a sustained brand business."
As home to The Cure for nearly two decades, Fiction Records had a profound influence on music around the world. Today, as it celebrates its 40th birthday, the label continues to champion leading alternative artists…
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'Hayley's vast knowledge in marketing records with global rollouts is highly impressive and she is the perfect fit to help expand Catalyst in the right direction."