Sarah Jones promoted to General Manager at Warner’s Songkick

Sarah Jones has been promoted to General Manager of Warner Music Group-owned concert discovery service Songkick.

Based out of Songkick’s headquarters in London, Jones will report to Benjamin Blank, President of WMG’s Media Business.

Songkick was acquired by Warner Music Group in 2017.

Jones will be stepping in for Songkick’s current Managing Director, Bill Ashton, who will be leaving the business at the end of March.

Ashton has been with WMG for over a decade, working in senior positions across WMX before joining Songkick.

Jones joined Songkick in 2018 as Commercial Director, before being promoted to VP, Commercial in 2021.

Prior to joining Songkick, she worked at the BBC for 14 years, where she headed up its global partnership strategy across its video and podcast portfolio.


Simon McCabe, who joined Songkick in 2021, has also been promoted to VP, Technology, WMX Media, WMG’s next generation services division that connects artists with fans and amplifies brands.

His key focus will be to continue to build on Songkick’s core business and suite of artist marketing tools.

Simon has 20 years’ experience in start-ups and has worked in multiple CTO roles.

Jones, meanwhile, will oversee the launch of Songkick Campaigns.

The marketing service is a “first of its kind”, says the company, and allows for direct and bespoke fan messaging.

It also enables tour marketers to have control of how to activate marketing campaigns and promote tours directly to fans.

“I’m elated to have the opportunity to take up this role at Songkick.”

Sarah Jones, Songkick

Sarah Jones, General Manager of Songkick, said: “I’m elated to have the opportunity to take up this role at Songkick.

“After a long hiatus, live music is finally back in a big way and we’re already seeing a 50% increase in fans indicating their intent to attend concerts, in comparison to pre-covid times.

“Our teams are more ready than ever before to support fans and artists, wherever they are in the world, as they venture back to the live music experience once again.”

“Sarah’s track record is incredible.”

Benjamin Blank, WMG

Benjamin Blank, President of WMG’s Media Business, added: “Sarah’s track record is incredible and I can’t think of a better person to take the reins of Songkick.

“I’m sad to see Bill leave, and I want to thank him for all he’s done and for leaving the business on such a high.

“When live music grinded to a halt, Sarah and Bill were central to the business pivoting and finding new ways to engage our audiences and artists.

“I’m excited to see Sarah and the team accelerate the Songkick mission of enabling artists to strengthen and deepen their relationship with a growing global audience of passionate engaged fans”Music Business Worldwide

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