Sarah Ismail has been promoted to Managing Director, Warner Music Philippines.
She will take up her new role on October 1.
As a core member of Warner Music’s regional executive team, Ismail will oversee its operations throughout the Philippines.
Based in Manila, she will report to Simon Robson, President, International, Recorded Music, Warner Music Group.
Ismail joined WMG in 2019 and was quickly promoted to become Regional Marketing Director for Greater China & South East Asia.
In this role, Ismail was responsible for leading Warner Music’s Regional Marketing Team and was in-charge of mentoring its affiliates to localise and adapt global and regional strategies.
Ismail’s work on high-profile campaigns include Lady Gaga’s first-ever showcase in Asia and debut concerts in Cambodia for Jessie J and Demi Lovato.
She also played an integral role in enhancing the exposure throughout Asia for burgeoning acts such as Calum Scott and Greyson Chance.
Warner Music Philippines is home to artists including Keiko Necesario, Leanne & Naara, Lola Amour, Quest and SUD.
“The Philippines is one of our key markets in South East Asia.”
Sarah Ismail said: “I couldn’t be more excited about stepping into this role.
“The Philippines is one of our key markets in South East Asia, as the digital business there has grown tremendously.
“Manila itself has become a major target for upcoming artists and is a “trigger city”, capable of propelling tracks to become global hits.
“The Philippines is a country with enormous potential. It has an abundance of homegrown talent and a culture that recognises the importance of music and what it means to us all.
“We will be working hard to build on our domestic roster, while ensuring that our international acts continue to flourish.”
“Sarah’s appointment represents Warner Music’s efforts in accelerating the development of local artists.”
Simon Robson added: “I am delighted that Sarah’s ability, strategic vision and unparalleled drive have enabled her to rise from within Warner Music to the top job in the Philippines.
“The country’s music scene has experienced significant growth recently and our domestic talents are becoming increasingly influential on the global entertainment platform.
“Sarah’s appointment represents Warner Music’s efforts in accelerating the development of these local artists.
“She has a brilliant track record in marketing, branding, advertising and events, and we will be harnessing her expertise as well as the company’s worldwide network of resources to amplify our Filipino artists’ stories internationally.”Music Business Worldwide