Los Angeles-based punk and hardcore reissue label Trust Records has named Sam Siegler and Mike Nucero as Creative Directors, formalizing a creative partnership that has been in place since the company’s inception.
Matt Pincus launched Trust Records (alongside co-founder Joe Nelson) in 2020 with a focused mission: to promote, preserve, and protect classic punk and hardcore music.
Since its launch in 2020, Siegler and Nucero, under their design banner Easy Does It, have led the visual creative and storytelling behind the label’s releases.
The appointments mark the first time the pair hold formal executive titles at the label.
In addition to overseeing packaging and visual presentation, Siegler and Nucero have worked on projects that document the stories of the artists, the scenes they emerged from, and their wider creative communities.
“Our mission at Trust Records is to preserve and celebrate the recordings of seminal punk and hardcore bands for future generations.”
Matt Pincus
Over the past four years, this approach has included partnerships with brands and cultural platforms, including Vans, Brain Dead, NTS Radio and Beyond The Streets, as well as collaborations with figures including Ian MacKaye, photographer Ed Colver, Atiba Jefferson, Kat Moss (Scowl) and Pat Flynn (Have Heart / Fiddlehead).
Commenting on the appointment, Pincus said: “Sammy is a unicorn. One of the finest and most widely respected musicians to come out of punk and hardcore, he is also a world class creative who, in partnership with Mike, has helped Trust steward the stories of these classic punk and hardcore artists and their most important releases.
“My Co-Founder Joe Nelson and I are thrilled to formally welcome Sammy and Mike as Co-Creative Directors of Trust.”
A third-generation drummer from lower Manhattan, Siegler has performed with Gorilla Biscuits, Side by Side, Youth Of Today, Shelter, Judge, CIV, Rival Schools and 7 Seconds. He has also played venues including Radio City Music Hall, Royal Albert Hall and Madison Square Garden, and has had stints performing with Patti Smith, Limp Bizkit and Glassjaw.
In 2012, Siegler moved to Los Angeles to oversee music partnerships at Lunchbox, a shopper marketing agency and division of JWT. He later became Creative Music Director, working across Vivendi-owned properties including Havas and Universal Music. More recently, he has overseen marketing initiatives at Revelation Records and managed artists Narrow Head and Soul Blind.
“Working with Trust Records has given me the opportunity to work with my music heroes,” said Siegler.
“As we continue to grow, I’m looking forward to working alongside Mike and the team at Trust to continue to tell the stories of the bands who have been so important to so many music fans around the world.”
Nucero’s background spans design, brand strategy and cultural storytelling. He has worked with brands including Supreme, Nike, Adidas, Major League Baseball, Uncle Paulie’s, Live Nation, Vans, UMG and Warner Bros.
Nucero said: “I’m super excited to work on these projects, shining a light on the importance of this music and its impact.”
In December 2025, Trust Records struck one of its most significant deals to date: an “intellectual property partnership” with influential punk band Bad Brains.
Trust Records’ catalog includes 40th Anniversary Deluxe versions of Circle Jerks’ iconic albums Group Sex, Wild in The Streets and 7Seconds’ 1984 landmark punk record, The Crew in addition to reissues of Youth Brigade’s Sound and Fury and DFL’s My Crazy Life, SSD’s The Kids Will Have Their Say, Ink & Dagger’s The Complete Works and more.
Music Business Worldwide